Golloria George: A Voice for Inclusivity and Trendsetting in Beauty
With a following of over 3.2 million on TikTok, Golloria George, popularly known as Golloria, has emerged as a prominent voice in the beauty community. Over the past three years, she has consistently advocated for diversity and inclusivity within the beauty industry, encouraging brands to prioritize these values.
Recent Collaboration with Laneige
Her recent collaboration with Laneige marks a significant step towards inclusivity with the introduction of two new shades for the widely popular Glaze Craze lip serum: “strawberry sprinkles,” a soft yet vivid pink, and “blueberry jelly,” an appealing berry hue. This initiative highlights her influence in the industry and her commitment to enhancing representation in beauty products.
Musical Inspiration
When seeking motivation, Golloria turns to the song “Nice” by Rihanna. She describes it as a powerful anthem, stating, “It makes me feel like no one needs me — they need me.” This sentiment reflects her belief in self-empowerment and confidence.
Current Beauty Trends
One of the trends Golloria is excited about is “blushing blindness,” which refers to the heavy application of blush for a vibrant, youthful look. “You can’t have enough blush to get it,” she emphasizes, suggesting a playful and bold approach to makeup.
Essentials in Her Makeup Bag
Golloria always carries Laneige’s Glaze Craze lip products in her bag, as she believes they are universally flattering. “They give beautiful pigments to dark skin. They not only look great on your lips but also provide care,” she explains, noting the moisturizing benefits of these lip products.
Confidence-Boosting Looks
To exude confidence, Golloria favors a makeup look that combines dark lip liner with a soft pink gloss. She frequently highlights the trend of using dark brown lip liners, often from brands like Fenty, paired with lighter glosses to create striking lip looks.
Advice to Beauty Brands
Golloria is firm on the necessity of inclusivity in beauty brands. “Inclusivity should be at the forefront. Brands need to ensure diversity in their product development team as well as in their marketing,” she asserts, urging brands to really engage in the process with authentic representation.
Beauty Secrets and Tips
Regarding makeup application, Golloria shares an essential beauty secret: layering different types of setting sprays. “Use a moist setting spray to meld your makeup into the skin, and follow it with a matte setting spray to secure everything in place,” she advises, outlining an effective method for long-lasting wear.
Personal Reflection and Growth
Reflecting on her journey, Golloria offers insight to her younger self, stating, “It’s important to find your validation from within. I struggled with accepting my skin tone, but that changed when I learned to appreciate myself.” This message serves as a powerful reminder of the importance of self-love and acceptance.
