By Mariah Benson, Beauty Editor
June 2025 is ushering in an array of exciting beauty product debuts that align perfectly with the warmer season’s emphasis on radiant, effortless looks. From cutting-edge formulas to celebrity collaborations, beauty brands are delivering innovation and inspiration. Two of the most talked-about launches this month come from Glossier and Maybelline New York, offering products that promise hydration, versatility, and a fresh take on makeup essentials.
Glossier’s Lip Glaze: A Cool New Icon
Glossier has officially introduced its first-ever lip oil, the Lip Glaze, a standout product that combines sleek aesthetics with effective hydration. The Lip Glaze comes as a collaboration with global girl group Katseye, known for their influence in pop culture and style. The partnership has created buzz across beauty communities, merging the group’s vibrant personalities with Glossier’s minimalist branding.
The Lip Glaze features a unique formula packed with nine botanical oils, such as apricot seed oil, raspberry seed oil, and liquid shea butter, providing both shine and long-lasting moisture. A menthol-derived cooling agent adds a refreshing touch that enhances the wear experience during hot summer days. Users can enjoy up to 12 hours of hydration, making it a practical addition to any makeup routine.
This new product is available in six gelato-inspired shades, each named to reflect a different mood and hue:
- Icy – A clear blue tone offering a sheer, glossy finish
- Melty – A rich red-brown for a bold, defined look
- Creamy – A warm rose shade ideal for everyday wear
- Tangy – A vibrant coral pink to brighten the complexion
- Chilly – A cool baby pink with a youthful flair
- Frosty – A clear lilac perfect for layering
Each color is associated with a member of Katseye, adding a layer of personality and appeal for fans and new customers alike. The product is priced at $22 and comes in a sleek, travel-friendly tube.
The Lip Glaze stands out not only for its performance but also for its creative marketing, which taps into music fandom and beauty trends. Its lightweight, non-sticky texture ensures a smooth application, and the cooling effect offers a delightful surprise with each use. It’s a go-to for those seeking hydration with a pop of personality.
Maybelline Lifter Stix: The Multi-Tasking Wonder
Meanwhile, Maybelline New York is turning heads with the launch of Lifter Stix, a versatile face stick designed to be an all-in-one foundation, concealer, highlighter, and contour tool. This multi-use product comes in a dome-tipped design, making it easy to apply and blend, whether at home or on the go.
Infused with cranberry seed oil, the formula offers a creamy texture that seamlessly melts into the skin for a natural, sculpted appearance. It doesn’t feel heavy, allowing for buildable coverage that suits various skin types and preferences. The Lifter Stix is available in 18 shades to accommodate a wide range of skin tones, enhancing its appeal among a diverse audience.
With a price point of $12.99, the Lifter Stix is an affordable option that doesn’t skimp on quality. Its compact packaging fits easily into purses and makeup bags, making it ideal for touch-ups or full-face applications. Whether used to highlight cheekbones or contour jawlines, this stick offers a practical and stylish solution.
Beauty enthusiasts have praised the Lifter Stix for its smooth application and natural finish. It aligns well with the growing trend of streamlined beauty routines that prioritize minimalism and multitasking over lengthy steps.
Embracing Summer Beauty Trends
Both the Lip Glaze and Lifter Stix represent broader movements within the beauty industry: products that are easy to use, skin-nourishing, and adaptable to a range of styles and preferences. As consumers continue to seek makeup that enhances natural beauty while fitting busy lifestyles, these new launches offer just the right blend of performance and innovation.
June 2025 marks a moment where beauty is not only about looking good but feeling good. From glossy lips to sun-kissed skin, this season’s releases are all about enhancing one’s glow with minimal effort. Whether you’re packing for a summer getaway or updating your everyday look, Glossier and Maybelline have delivered products that are set to become new staples.
