12th Avenue Skincare offers simple, high-performance, eco-friendly products that simplify skincare routines while supporting sustainability and modern lifestyles.
In the sun-drenched coastal town of Palm Beach, Queensland, a new skincare movement is quietly emerging. 12th Avenue Skincare, founded by Simon Hunnybun, is introducing a fresh approach to beauty with a focus on simplicity, effectiveness, and sustainability. In a market overflowing with complex, multi-step routines, 12th Avenue offers a streamlined solution for skincare that meets the demands of contemporary life.
From Palm Beach to the Global Stage
Born from a desire to merge high-performance skincare with the fast-paced nature of modern living, 12th Avenue Skincare aims to offer more than just another beauty brand. “We wanted to create a skincare line that’s as practical as it is effective—something people can rely on every day without overwhelming their routines,” explains Simon.
The brand’s flagship product, the HydraRetin Stick, is a prime example of this vision. It combines hydration and retinol in one portable balm, designed to simplify skincare by providing multiple benefits in a single product. This multifunctional approach aligns with the brand’s philosophy of offering efficient solutions for busy individuals.
The Philosophy: Skincare That Works For You
What differentiates 12th Avenue Skincare from its competitors is its focus on simplicity without sacrificing performance. Today’s consumers are increasingly seeking products that are both effective and quick to use. By focusing on dual-action formulas, 12th Avenue delivers skincare that works hard while saving time.
The HydraRetin Stick represents the core of this philosophy: a product designed to deliver noticeable results without requiring a lengthy skincare routine. Combining retinol’s well-known anti-aging properties with nourishing hydration, this product offers a practical solution for those balancing demanding schedules.
“Effortless beauty doesn’t mean sacrificing results,” says Simon. “We believe skincare should be luxurious yet simple, and that’s why our products are designed to offer multiple benefits with fewer steps.”
Sustainable Beauty for a Changing World
In addition to performance, 12th Avenue is committed to sustainability. The brand prioritizes eco-conscious packaging, reflecting a growing awareness of the environmental impact of beauty products. Every item is packaged using environmentally friendly materials, ensuring that their luxury products don’t come at the expense of the planet.
As Simon notes, “The beauty industry has long faced criticism for its environmental footprint, and we want to be part of the solution. We’ve worked hard to develop a product line that’s not only effective but also responsible. Our small-batch manufacturing process and sustainable packaging are just some of the steps we’ve taken to reduce our impact.”
With consumers becoming more conscious of the environmental implications of their choices, 12th Avenue’s dedication to sustainability aligns with broader trends in the industry.
A Vision for the Future
12th Avenue is more than just a skincare brand; it’s part of a growing movement toward intentional, simplified beauty. The brand plans to expand its product line, focusing on additional dual-action essentials that reflect its commitment to both luxury and sustainability.
“We want to provide products that fit seamlessly into people’s lives,” Simon explains. “By offering high-performance skincare that’s easy to use and eco-friendly, we’re helping people feel good about their choices without overwhelming them.”
The focus remains on clean, science-backed formulations that deliver tangible results while minimizing unnecessary ingredients and excess packaging.
Why 12th Avenue Is the Future of Skincare
12th Avenue’s journey illustrates how simplicity, innovation, and sustainability can work together in a crowded beauty market. With an emphasis on high-quality, multifunctional products, the brand is catering to modern consumers who seek results without the complexity.
For anyone looking to simplify their skincare routine without compromising on quality, 12th Avenue offers an attractive option. Whether you’re a busy professional, a frequent traveler, or someone who simply values efficiency, 12th Avenue provides skincare solutions that integrate seamlessly into real lives.
To learn more about their products and approach to skincare, visit 12th Avenue Skincare on Instagram or Facebook.
