At 45, Holli Bradish-Lane found herself in a battle for her health. After a cancer scare in a body she no longer recognized, she embarked on a weight loss journey that would not only change her physical appearance but her entire identity. Coupled with seven knee surgeries and over 15 years later, Holli is now using her experiences to help others reclaim their health—without relying on medication, fad diets, or short-term fixes.
Through her health coaching business, Iron Crucible Health Coaching, and her new book, The GLP-1 Exit Plan, Holli offers a comprehensive, DNA-based approach to wellness that focuses on whole-BEING transformation, rather than the quick, temporary results often promised by weight loss medications. As more and more individuals are turning to GLP-1 medications like Ozempic and Wegovy for weight loss, Holli saw a gap in the market: what happens when the medications stop working, cause too many side effects, or when people want to break free from their dependency on them?
This need for a real solution became her mission.
A Life Transformed
In 2008, Holli was at a crossroads. An eye-opening breast cancer scare and an unhealthy relationship with her body led her down a path of dramatic change. Over the next few years, Holli lost 70 pounds and became a two-time Ironman triathlete, proving not just that weight loss is possible, but that transformation is possible no matter when you start. But it wasn’t just about the number on the scale—it was about reclaiming her health, her identity, and her life.
Fast forward to today, Holli’s business, Iron Crucible Health Coaching, focuses on personalized wellness rooted in DNA analysis. Unlike generic weight loss plans, Holli’s approach combines genetic insights with a focus on mindset, metabolism, and identity to create long-term transformation. The result? Individuals don’t just lose weight; they gain back their vitality, purpose, and sense of self.
The Gap in the Market: Life After GLP-1 Medications
The rise of GLP-1 medications like Ozempic, Wegovy, Zepbound, and Mounjaro has taken the world by storm, offering millions of people a quick fix for weight loss. But as Holli points out, “The GLP-1 drugs work… until they don’t.” Many people who have relied on these medications are now wondering how to maintain their results once they stop using them, often without clear guidance or a roadmap.
“There’s no clinical protocol or tapering guidelines when it comes to stopping these medications,” says Holli. “People are left on their own—confused, frustrated, and at risk of losing everything they’ve worked so hard for.”
This is where The GLP-1 Exit Plan comes in. As the first step-by-step guide for safely transitioning off weight loss medications, the book provides a science-backed roadmap for building sustainable habits, restoring metabolic stability, and, most importantly, reclaiming control over one’s health.
This is a critical gap in today’s wellness landscape. With over 9 million GLP-1 prescriptions filled in the U.S. alone since 2018, Holli recognized that more people would need a sustainable solution once they no longer relied on medication. The GLP-1 Exit Plan was born out of her desire to fill that gap and is available in paperback, hardcover, and eBook formats on Amazon. Order your copy here to begin the next chapter of your health journey.
The Science of DNA-Based Coaching
Unlike typical one-size-fits-all weight loss programs, Holli’s approach at Iron Crucible Health is deeply personalized. By focusing on the client’s unique genetic makeup, Holli tailors each plan to suit their specific needs. “We combine the science of genetics with the art of sustainable behavior change,” she explains. “That’s where transformation happens.”
The goal is to not just address the symptoms of weight gain or metabolic imbalance but to understand the root causes and tackle them from within. By rewiring mindset, resetting metabolic function, and promoting identity shifts, Holli’s coaching creates lasting change. For many, the approach is life changing.
“I don’t just want people to lose weight. I want them to feel empowered to live their best lives, no matter their age, starting point, or history,” says Holli. “Transformation is a journey, and my job is to guide and empower people along the way.”
The Book: A Transformational Roadmap
In The GLP-1 Exit Plan, Holli provides the tools for readers to navigate life after GLP-1 medications. The book is not just a guide for weight loss; it’s a comprehensive, holistic approach to rebuilding metabolism, rewiring habits, and reshaping the identity. “The stories you tell yourself are more powerful than any craving you’ve ever had,” writes Holli in the book. This is just one example of the mindset shifts she emphasizes in her approach.
The book also combines practical tips with deeper insights into human behavior and metabolism, focusing on sustainable results. Whether readers are looking to taper off medication or simply seeking a better understanding of how their biology affects their health, The GLP-1 Exit Plan offers the blueprint for lasting transformation.
Holli’s lived experience—the weight loss journey, the cancer scare, and completing two Ironman races—adds a deeply human element to her approach. “I’ve crossed finish lines, literal and figurative. And I’ve helped hundreds do the same,” says Holli. Her work is personal, driven by the belief that everyone deserves to take control of their health, regardless of their starting point.
Iron Crucible Health Coaching: Best Health & Wellness Coach in Colorado
In recognition of her impactful work, Holli Bradish-Lane and her health coaching business, Iron Crucible Health Coaching, have been honored with the Best Health & Wellness Coach in Colorado of 2025 award from the Evergreen Awards. This prestigious accolade reflects Holli’s dedication to guiding individuals toward sustainable health transformations through personalized coaching rooted in genetic insights and mindful habit shifts.
The Crucible Center for Arts and Wellbeing: Impact Beyond Health
As if her work with Iron Crucible Health wasn’t enough, Holli’s impact extends beyond coaching into social change. She is the founder of The Crucible Center for Arts and Wellbeing, a nonprofit dedicated to fostering resilience and healing for underserved members of her community—including survivors of intimate partner violence—through creative expression and restorative time in nature. Twenty-five percent of the proceeds from her book, The GLP-1 Exit Plan, are donated to the center, furthering her mission to heal and empower individuals from all levels of society.
A Blueprint for the Future
Holli’s message is clear: true transformation comes from within. With the launch of The GLP-1 Exit Plan, she is offering a lifeline to the millions who have been on GLP-1 medications and are now seeking a way forward. Her unique, DNA-based approach to coaching, paired with the science-backed strategies in her book, gives readers the tools they need to break free from the cycle of dependency and reclaim their health for the long term.
“The GLP-1 drugs work… until they don’t. My job is to help people build the habits, mindset, and biology to thrive after the meds,” says Holli. Whether you are one of the millions currently on GLP-1 medications or simply someone seeking to reclaim your health, The GLP-1 Exit Plan offers the guidance and support you need to succeed.
Visit Iron Crucible Health to learn more about Holli’s DNA-based coaching services or follow her on social media for inspiration and wellness tips:
For those ready to take the next step in their health journey, Holli’s transformative book is the guide you’ve been waiting for. Don’t just survive—thrive, with a personalized approach that’s as unique as you are. The GLP-1 Exit Plan is now available in paperback, hardcover, and eBook on Amazon. Order your copy here, or look for it at Barnes & Noble and other major online booksellers.
