The AgeWell program, a fresh offering by Midi, has generated excitement for its approach to women’s healthcare. The program, which is now available across the United States, provides a range of services aimed at promoting long-term health and well-being as women age. These include annual diagnostic visits, hormone therapy, bloodwork, and cancer screenings—all covered by private insurers.
What makes AgeWell unique is its commitment to preventive care, with a strong emphasis on personalized health strategies designed for women at all stages of life. According to Midi, this program is designed not only to address the symptoms of aging but also to focus on underlying health risks that women often face as they transition through menopause and beyond.
“We’ve created AgeWell to empower women with the tools they need to live their healthiest lives, regardless of age,” said Joanna Strober, CEO of Midi Health. “It’s about making healthcare more accessible and less reactive—empowering women to take control of their health before problems arise.”
A Personalized Approach to Menopause and Beyond
One of the cornerstones of AgeWell is its holistic approach to menopause, a stage in life that has often been misunderstood and under-addressed in traditional healthcare systems. With millions of women entering menopause annually, AgeWell’s focus on this demographic is both timely and critical.
Rather than merely providing hormone replacement therapy (HRT), the program offers a comprehensive range of services that address both the physical and emotional impacts of menopause. These services include personalized hormone treatment plans, lifestyle counseling, and mental health support.
The program has received widespread praise for its ability to tailor care to each woman’s individual needs, considering factors such as family history, lifestyle, and personal health goals. The inclusion of mental health support and lifestyle management shows a shift in how healthcare is evolving to meet the unique needs of women.
A Seamless Healthcare Experience
Another significant aspect of AgeWell is its accessibility. While many health programs cater to specific conditions or rely on specialist appointments, AgeWell takes a more integrated approach, ensuring that women can get the care they need through a single point of contact. Midi’s telehealth platform allows for virtual consultations with doctors, offering flexibility and convenience that is crucial for busy women managing both family and career.
By partnering with private insurers, AgeWell aims to make these services more affordable, with standard copays applying to most visits. However, the program’s partnership does not extend to Medicare, Medicaid, or managed care plans, which may limit access for some women. Despite this, the program has the potential to expand as legislation continues to push for better healthcare provisions for women.
The Future of Women’s Healthcare
AgeWell is part of a larger trend within the healthcare industry, where companies are focusing more on personalized and preventative care for women. Companies like Elektra have already pioneered similar models, expanding insurance-friendly services to women with a focus on areas such as menopause, sexual health, and wellness.
What’s clear is that there is an increasing demand for healthcare that considers women’s unique needs. From reproductive health to aging, the healthcare system is gradually shifting toward solutions that understand the distinct stages of a woman’s life.
The launch of AgeWell also ties into the broader movement toward increasing insurance coverage for menopause-related treatments and healthcare services. As more states pass menopause-related legislation and advocate for women’s health, AgeWell could be a model for the future of comprehensive women’s care.
The Growing Need for Specialized Care
With the average age of menopause occurring between 45 and 55, an entire generation of women is seeking more information, support, and solutions as they age. A report by the National Institute on Aging showed that women in their 50s experience a higher risk of cardiovascular disease, osteoporosis, and mental health conditions such as anxiety and depression. Yet, these health risks are often overlooked in mainstream healthcare settings.
By launching AgeWell, Midi is addressing this gap. It’s an initiative that not only meets the demand for personalized, preventative care but also helps women navigate the complex issues that come with aging.
“This program is about more than just managing symptoms,” said Dr. Anna Beth, a leading endocrinologist who consults for Midi. “It’s about empowering women to live their lives without fear of the unknown, to take action early, and ultimately improve their quality of life as they age.”
Challenges and the Road Ahead
Despite the excitement surrounding the program, challenges remain. Many women, especially those in rural areas, face difficulties accessing telehealth services or have concerns about the affordability of treatments not fully covered by insurance. Furthermore, the exclusion of Medicaid and Medicare participants from the program could limit access for low-income women who might benefit the most.
However, as health advocates continue to push for better healthcare access, there’s hope that more solutions like AgeWell will become available to a broader range of women. The growing momentum around menopause-related health and legislation bodes well for future changes in coverage and access.
