If you’re one of the few who haven’t joined TikTok yet, you’ve probably missed all the fuss surrounding a certain sample sale. No, we’re not talking about The Row here, we’re talking about Staud. Videos of young New Yorkers clamoring to buy the brand’s iconic beaded Tommy handbags (limit 2 per person) and members of Gen Z sharing their excitement that the sale is actually affordable. quickly spread.
The good news for loyal customers who love the playful side of Staud and have been supporting the brand as Sarah Staudinger has taken a more minimalist approach in recent years is that the old Staud is returning for Pre-Fall is. With bold colors, witty prints, and even a fish-shaped handbag, you’re ready to inject some fun into your wardrobe. “This season, the Staud women are simply expressing their individuality through what they bring in their suitcases on vacation and everything they buy along the way,” Staudinger explained. “Underlying the colors and prints was an obsession with the summer market, and I wanted my customers to come back home and be encouraged to continue incorporating (those) discoveries into their wardrobes.” I want to.”
So while the collection included more minimal Staud staples like button-ups and summer dresses, the bright colors represented fresh territory. Beaded details extended beyond the bags to the macrame skirts, which led from the beach to the next item on your vacation itinerary. The designer also had himself in mind this season. As a lover of denim shorts, Staudinger wanted a chic version that she could wear on the go. A chambray-print linen short set paired with a breezy high-collar jacket is perfect for briefs and looks equally cool from Los Angeles to the South of France.
