The Granola Guru, founded by Ayana Kelly, introduces handcrafted superfood granola bars to a growing West Coast market.
Oakland, CA – Have You Ever Wanted A Granola That Hits All The Notes?
The Granola Guru is just that! A woman-owned and operated granola company founded by Ayana Kelly. All the granolas are gluten-free, vegan, refined-sugar free, and incorporate various locally sourced superfood ingredients and nut butters. Ayana knew that to bring something new to the market, it could not just be a standard granola – it had to be elevated.
A Passion for Health, A Vision for Change
When Ayana Kelly set out to launch The Granola Guru in 2018, she was driven by a vision not just to create a business, but to foster a healthier, more socially responsible way of snacking. A former environmental science and organizational studies student, Ayana developed a deep understanding of sustainability during her time in college. It was there, late-night studying and fueled by granola, that she discovered the food’s potential as a sustainable source of energy. This sparked her passion for creating a product that not only tastes great but aligns with her values of health and environmental responsibility. As a solo woman entrepreneur, Ayana ventured into the competitive world of snacks with a commitment to quality, sustainability, and nutrition. Between rising food costs, tariffs, and fierce competition, Ayana is always finding creative ways to sustain her business. Today, her handcrafted artisan granola products are gracing the shelves of hundreds of stores across the West Coast, including major retailers like Whole Foods Market, Lazy Acres, Lunardi’s, Mollie Stones, Safeway, Andronicos, and Bristol Farms, and the Granola Guru’s story is only just beginning.
In her own words, Ayana shares, “I began The Granola Guru as a solo minority woman entrepreneur in 2018. Since then, I have scaled my company to hundreds of stores all over the West Coast, including large retailers. I am proud watching my business grow and would like to introduce my new line of handcrafted superfood granola bars that have recently hit shelves.”
Crafting a Delicious, Healthy Snack
What sets The Granola Guru apart from the crowded field of snack companies is its focus on pure, health-conscious ingredients. With a commitment to being vegan, gluten-free, and non-GMO, The Granola Guru’s offerings are more than just snacks, they are nutritional powerhouses. Enriched with superfoods such as cacao, turmeric, matcha, and nut butters, the brand’s granola blends cater to those seeking better-for-you alternatives without compromising on taste.
“We are handcrafted, locally sourced, and devoted to environmental responsibility,” Ayana explains. “All of our products are vegan and gluten-free, and our new line of superfood granola bars brings a burst of energy, flavor, and nourishment to every bite.”
From locally sourcing the stars of each handcrafted blend to carefully creating each recipe before launch, this granola brand is a true labor of love.
From Humble Beginnings to Widespread Recognition
“When I began my entrepreneurial journey, my parents gave me six months,” says Ayana Kelly, The Granola Guru Founder. “It was tough for the first couple of years, but here I am years later with my granola being sold all over the West Coast, with a new line of powerhouse bars that I have just added to my line. My favorite part is watching my business expand and grow year after year. At this point, I think I am definitely qualified to call myself The Granola Guru.”
The journey wasn’t always easy, but Ayana’s determination and entrepreneurial spirit paid off. Today, The Granola Guru has expanded far beyond her original vision. What started as a small, one-woman operation has grown into a successful brand that’s making waves in the wellness community. The company’s products can now be found on shelves across the West Coast, and its online presence is growing every day.
New Products, New Milestones
This month marks an exciting milestone for The Granola Guru: the debut of their handcrafted superfood granola bars. These bars represent the next step in the brand’s evolution, offering customers an easy and delicious way to experience the brand’s signature taste and health benefits. Whether you’re in need of an afternoon snack or a pre-workout boost, the new granola bars are the perfect on-the-go solution.
“I’m so excited to introduce our new line of handcrafted superfood granola bars to our customers,” Ayana says. “These bars are a natural extension of our original granola line, and I know they’ll help our loyal customers continue their health journeys with convenience and flavor.”
The launch of these new granola bars is a testament to the brand’s growth and innovation. It also shows Ayana’s commitment to delivering products that support her customers’ busy, active lifestyles, while never sacrificing taste or nutrition.
What Makes The Granola Guru Unique?
The Granola Guru is more than just a snack brand, it’s a reflection of Ayana Kelly’s values. As a minority woman entrepreneur, Ayana has faced challenges that many business owners don’t have to consider. However, instead of letting these obstacles deter her, she used them as fuel for growth and innovation. Her story is a powerful example of the determination and resilience needed to succeed in today’s competitive market.
Unlike many granola brands, The Granola Guru stands out because of its unique combination of plant-based ingredients, health-conscious benefits, and social responsibility. In addition to being gluten-free, non-GMO, and vegan, the products are refined-sugar free, with two entirely sugar-free blends available for those seeking a healthier, no-sugar option.
“We believe in nourishing the body with pure, wholesome ingredients, while also respecting the environment,” Ayana says. “Our products are designed for those who care about what goes into their bodies, and want a snack that truly supports their health.”
Looking Toward the Future
As Ayana continues to scale The Granola Guru, she remains focused on the values that have always guided her business. “I want to continue growing, not just for the sake of growth, but so that I can keep offering people better snacks, snacks that are not only good for you, but that you feel good about eating,” she says.
In the years ahead, Ayana plans to expand beyond the West Coast and introduce even more innovative, healthy products to her customers. Her commitment to her craft and her customers remains unwavering, and she’s excited about what the future holds for The Granola Guru.
Ready to Taste the Difference?
Want to experience The Granola Guru’s handcrafted granola and superfood granola bars for yourself? Visit the official website at www.thegranolagurusnacks.com to explore their full product line and place your order today. Don’t forget to follow them on Instagram at @thegranola_guru for the latest updates, promotions, and new product releases.
