Snow Bunny, an emerging leader in après-ski fashion, is redefining cold-weather style with its trend-driven, high-quality apparel. Founded by Stacey Bruck, Owner and CEO, the minority woman-owned brand has become the go-to destination for stylish, comfort-focused après-ski attire for women, men and kids.
Inspired by the chic alpine lifestyle, Snow Bunny delivers an athleisure-infused approach to winter fashion. Unlike traditional ski apparel brands that focus solely on technical performance or high-end luxury, Snow Bunny fills a gap by offering fashion-forward, moderately priced options for those who embrace snowy mountain vibes. The brand’s clothing provides clothing and accessories essential for après-ski gatherings, fireside relaxation and stylish winter travel.
Recently, Snow Bunny launched a men’s and boy’s clothing line featuring a tonal, understated logo-only design—perfect for fathers and sons who want to match the women and daughters in their lives. Additionally, recognizing that après-ski often leads straight to the hot tub, Snow Bunny has introduced a swimwear line to complement its collections.
Expanding its presence in the ski community, Snow Bunny is set to launch a line of souvenir t-shirts, sweatshirts, and hoodies, designed exclusively for resort boutiques in ski towns. This expansion strengthens the brand’s connection to the après-ski culture and provides travelers with stylish keepsakes from their favorite destinations. Looking ahead, Snow Bunny plans to open its first physical storefront in a ski resort town for the 2025-2026 ski season, with the exact location to be announced soon.
“We wanted to create a brand that resonates with people who love the snow, the adventure, and the après-ski culture,” said Stacey Bruck. “Snow Bunny isn’t just about apparel; it’s about an entire lifestyle—one that blends adventure with high fashion.”
In under a year, Snow Bunny has shown impressive growth in the competitive e-commerce space, with increasing sales and a strong customer satisfaction record. The brand’s rapid success reflects the demand for its unique approach to après-ski fashion.
A key achievement for Snow Bunny has been securing its registered trademark, solidifying its status as a recognizable, iconic brand in both the ski and fashion industries.The brand’s bold logo and distinctive designs have resonated with stylish, active individuals who seek standout pieces that complement their adventurous lifestyles.
The global ski market is expected to grow from USD $1.86 billion in 2025 to USD $2.41 billion by 2033, at a CAGR of 3.3%. Snow Bunny is capitalizing on this trend, offering stylish, functional clothing that transitions seamlessly from the slopes to après-ski events. By understanding its target audience, the brand is carving out a niche in the industry.
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Snow Bunny maintains a strong digital presence, connecting with fashion-forward consumers through social media and a streamlined online shopping experience. With a growing community of followers on Instagram, Facebook, and TikTok as @snowbunnystore, Snow Bunny continues to build its reputation as a must-have brand.
As Snow Bunny continues to grow, its commitment to quality, style, and customer satisfaction remains at the core of its mission. By offering unique, trend-driven pieces that celebrate the spirit of mountain culture, Snow Bunny is redefining how women, men, and kids experience winter fashion.
For more information, visit Snow Bunny’s official website or follow the brand on Instagram, Facebook, and TikTok
