SMR23 fuses family tradition with modern design, offering stylish, high-quality sneakers that speak to every woman’s needs.
The Story Behind SMR23 Sneakers
In the world of fashion, where trends often come and go, some brands carry with them the weight of history, family legacy, and a sense of purpose. SMR23, a unique sneaker brand, is one of those rare companies that blends the rich heritage of its founder with the forward-thinking vision for the future of footwear. With a deep connection to craftsmanship and a commitment to creating sneakers for women of all walks of life, SMR23 has quickly gained attention for its originality and quality.
A Family Tradition Revived
The roots of SMR23 trace back more than a century, starting with the Semerdjian family’s arrival in France. Eric Semerdjian, the founder of the brand, hails from a long line of shoemakers. His family, originally from Armenia, settled in Marseille in 1923 and began creating women’s footwear in the 1940s. At that time, they focused their craft on the Provence region, a far cry from the international brand they would soon become.
But the story doesn’t end there. Eric, a third-generation artisan, has dedicated himself to carrying the torch of his forebears while evolving the brand for the modern world. After years of honing his craft with some of Italy’s and Spain’s most prestigious shoe ateliers, Eric and his wife Sylvie launched SMR23 in 2016. Designed in Italy and crafted in Portugal, SMR23 sneakers pay tribute to the timeless art of shoemaking while incorporating fresh, bold designs that make them stand out on the global stage.
From Tradition to Innovation: SMR23’s Craftsmanship
What truly sets SMR23 apart is its attention to detail and commitment to high-end European craftsmanship. The brand collaborates with four top-tier workshops—three in Italy and one in Portugal—to produce sneakers that reflect expert skills honed over generations. Each pair is made with care and precision, ensuring that no two are alike. This dedication to quality is evident in every stitch, in every piece of leather, and in every design choice that goes into their sneakers.
But while the craftsmanship is steeped in tradition, the designs are anything but old-fashioned. SMR23 embraces a contemporary, urban aesthetic that resonates with women of all ages, from teenagers to professional moms. The bold, creative designs allow wearers to express themselves, while the comfort and durability ensure that the sneakers stand up to the demands of everyday life.
A Brand With a Purpose
Eric Semerdjian’s story isn’t just about making beautiful shoes; it’s also about making a positive impact on the world. Beyond being a shoemaker, Eric is a business consultant, author, and civic leader. His influence extends beyond the fashion industry, as he has worked tirelessly for the Franco-Armenian Chamber of Commerce and Industry and contributed to social innovation as a Municipal Councilor in Marseille.
SMR23 reflects Eric’s broader values. The brand champions sustainability, inclusivity, and social good—values that are embedded into the DNA of the company. As a brand that focuses on high-quality production and avoids mass production, SMR23 ensures that each pair of sneakers is a special, unique item that isn’t just another product in a sea of fast fashion.
Sneakers for Every Woman
One of the most compelling aspects of SMR23 is its ability to create sneakers that cater to the diverse needs of women. Whether they’re young girls heading to school or busy working mothers running errands, SMR23 has something for every woman. The brand’s commitment to affordability means that it offers high-end sneakers that don’t break the bank, while its diverse range of designs ensures that there’s something for everyone.
“I wanted to create sneakers that are not just for one type of woman, but for all women,” says Eric Semerdjian. “Every woman deserves a shoe that fits her lifestyle and speaks to her sense of style, without compromising on quality or comfort.”
And this is precisely what SMR23 delivers—sneakers that are as functional as they are fashionable, designed with every woman in mind.
Looking Ahead: The Future of SMR23
As SMR23 continues to grow, the brand is committed to expanding its reach while maintaining the high standards of craftsmanship that have made it so beloved. The brand doesn’t have an official global website yet, which makes each pair of SMR23 sneakers feel even more special. Rather than mass-producing shoes, Eric and his team ensure that every pair remains a limited-edition item, a symbol of exclusivity and personal style.
The future of SMR23 is as exciting as its past, with plans to expand its footprint both in terms of production and global recognition. But throughout this growth, the brand remains committed to its core values of craftsmanship, quality, and inclusivity. For Eric, it’s not just about selling shoes—it’s about continuing a legacy, building a community, and ensuring that every woman who wears SMR23 feels empowered, stylish, and comfortable.
To learn more about SMR23 and shop their unique sneakers, visit www.smr23.shop or follow them on Instagram at @smr23.latam.
