Scottsdale, Arizona — February 26, 2025 — At Franklin Photography Studio, each click of the camera captures more than just a moment—it immortalizes the strength, beauty, and individuality of every woman who steps in front of the lens. This philosophy has propelled Shelley Wolfe Franklin, the studio’s owner and lead photographer, to become a leader in the industry. Specializing in everything from personal branding to boudoir photography, Shelley has created a sanctuary where women feel beautiful, confident, and empowered, all through the art of photography.
Since founding Franklin Photography Studio in 2017, Shelley has built a name for herself as an award-winning photographer with an undeniable talent for creating stunning, authentic images. One of her proudest achievements is the Fifty Over 50 project, a passion project that showcases the beauty and strength of women over the age of 50. The project, which is currently in its fourth round, culminates in a gallery-style exhibition of the portraits at the studio, celebrating each participant’s unique journey and providing a powerful legacy for these women. The event also marks the launch of an exclusive magazine featuring the stunning portraits, further cementing Shelley’s place as a photographer who not only captures moments but tells profound stories.
Shelley’s journey as a photographer has been one of both personal and professional transformation. Once shy and insecure, Shelley found her confidence through her love of photography. “I started as someone who struggled with speaking to others, but photography allowed me to break out of my shell,” she says. “Now, I feel like I can connect with my clients on a deeper level, helping them embrace their own insecurities and transform them into strength.”
Shelley’s commitment to each client goes beyond technical expertise. She recognizes that every person has their own story, and she tailors each session to reflect the individuality of her clients. By taking the time to understand her clients’ desires and personalities, she ensures that every image is more than just a photograph—it’s a reflection of who they truly are. “My goal is to make sure that every woman who comes to my studio feels beautiful and empowered,” Shelley explains.
A key differentiator of Franklin Photography Studio is the all-inclusive experience Shelley provides. Every session includes professional hair and makeup services, ensuring clients feel pampered and confident as they step in front of the camera. Unlike many photographers, Shelley recognizes that feeling good is just as important as looking good. Her full-service approach enhances the overall experience, transforming what might be an ordinary photography session into a luxurious, self-affirming experience.
Shelley’s dedication to her craft has earned her numerous accolades, including the prestigious Fellow status with the Portrait Masters, a title achieved by a select group of photographers worldwide. This recognition highlights her exceptional technical skill and artistic vision, both of which she brings to every session. Her meticulous attention to detail—whether in lighting, composition, or post-production editing—ensures that every image is of the highest quality and truly representative of her clients’ unique stories.
The studio itself is a reflection of Shelley’s commitment to luxury and comfort. With a beautifully designed space that combines elegance with warmth, Franklin Photography Studio provides an environment where clients feel at ease and truly themselves. This thoughtful design helps foster an atmosphere where clients can relax, trust the process, and fully embrace their moment in front of the lens.
Shelley’s expertise in both boudoir and branding photography further sets her apart. While many photographers specialize in only one area, Shelley offers a wide range of services, allowing her to cater to women in various stages of life and with differing needs. Whether a client seeks to elevate their personal brand or embrace their femininity through a boudoir session, Shelley ensures that every photograph tells a story of empowerment and confidence.
For Shelley, the most rewarding aspect of her work is the lasting relationships she builds with her clients. Many women return to her studio for multiple sessions, drawn back by the personal connection and the transformative experiences She provides. “I’m not just taking photographs. I’m building relationships with women who come to me looking for something more than just a portrait,” Shelley shares. “They come looking for empowerment, for a moment to feel beautiful, and to leave with a legacy of their own.”
Franklin Photography Studio stands out as a beacon of empowerment and artistry in the competitive photography industry. Shelley’s personalized approach, her dedication to inclusivity, and her commitment to making every woman feel special have made her one of the most sought-after photographers in Arizona. Whether it’s a corporate branding session or an intimate boudoir shoot, Shelley ensures that every woman who walks through the door leaves with images they can be proud of and an experience they will never forget.
To learn more about Franklin Photography Studio and book your own transformative session, visit FranklinPhotographyAz.com or FranklinStudiosAz.com. Instagram: @FranklinStudiosAZ
About Shelley Wolfe Franklin:
Shelley Wolfe Franklin is the owner and lead photographer at Franklin Photography Studio, located in Scottsdale, Arizona. Specializing in women’s portraiture, Shelley is an award-winning photographer with a passion for empowering women through the art of photography. Shelley’s Fifty Over 50 project has become a hallmark of her work, and she has earned Fellow status with the Portrait Masters. With a commitment to providing a luxurious, empowering, and transformative photography experience, Shelley helps women of all ages embrace their beauty and strength through her lens.
