Discover how CRIMPiT, the viral kitchen gadget, transformed snack prep into a global mealtime sensation – no mess, no fuss, just delicious convenience.
It Started With a Busy Dad – and a Flash of Genius
The story of CRIMPiT begins with one hungry athlete and a squished sandwich. Founder Ian Critchlow created peanut butter and banana toasted sandwiches to fuel his son’s 4am swim practice. However, he found the process messy and inefficient. Determined to find a better way, he invented the first CRIMPiT. This allowed him to create perfectly sealed sandwiches ahead of time that could then be heated in the toaster before heading out to practice. He wasn’t chasing gourmet dreams – he just wanted a warm, mess-free snack. What happened next sparked a revolution in kitchens across the world.
After a year of development (and lots of toasted sandwiches), Ian teamed up with marketing whiz Mike Harper in late 2020 to launch the brand. By the end of 2021, CRIMPiT was born. Now in 2025, with five innovative products (including the best selling CRIMPiT Tortilla Sealer) and over a million households crimping, the brand has grown into a thriving community – all thanks to one dad’s clever snack hack.
But the real story of CRIMPiT isn’t just about what it does – it’s about what it unlocked: creativity, convenience, and connection, all tucked inside a hot, crispy parcel.
From Makeshift Tool to Must-Have Gadget
Crimpit’s origins lie in everyday life – the need to feed yourself quickly, cleanly, and satisfyingly without sacrificing fun or flavor. As parents and home cooks, Mike and Ian saw firsthand how daily mealtimes could become chaotic, uninspired, or just plain stressful.
So, the CRIMPiT Brand was born – a range of patent-pending gadgets engineered to neatly seal filled tortillas or slices of sandwich bread, locking in ingredients and minimizing mess. No bulky appliances. No training required. Just fill, crimp, heat, and eat. Its design is deceptively simple: ergonomic, durable, dishwasher-safe, and food-safe, made to last and fit effortlessly into any routine. It’s as portable as it is powerful – perfect for lunchboxes, road trips, or late-night cravings.That everyday ease is exactly what sets CRIMPiT apart.
“Our two-year-old says ‘CRIMPiT’ more than ‘mummy’” Mike jokes of the household language.
CRIMPiT wasn’t launched in a boardroom. It grew in kitchens, lunchrooms, and shared spaces – one crimped parcel at a time. Its rise was powered by real users who turned the gadget into a canvas: pizza pockets on Tuesdays, apple-cinnamon dessert wraps on Fridays, tikka-filled lunch parcels on Sundays.
Foodies started posting recipes. Parents filmed snack hacks. Busy professionals shared meal-prep routines. Before long, CRIMPiT was more than a tool – it was a movement. That’s when the brand leaned all-in on social media. Not just to sell – but to listen, collaborate, and co-create. Recipes were reposted. Hacks were tested. Feedback became product evolution.
And when CRIMPiT hit retail shelves across the UK – first in select kitchenware stores, then in high-street chains – it wasn’t just riding a trend. It was meeting demand born from digital word-of-mouth and authentic delight.
Today, with over 1.25 million users and thousands of glowing reviews, the CRIMPiT community continues to fuel the brand’s direction. From Instagram reels to TikTok demos, it’s a story told not by advertising – but by satisfied crimpers.
What Makes CRIMPiT Different? It’s Built for Real Life
- Unlike clunky sandwich makers or leaky press-to-seal options, CRIMPiT delivers on what modern kitchens crave: real results, fast.
- Effortless Convenience: No plug, no wait, no cleanup fuss. Just crimp and heat your preferred way (pan, oven, toaster or airfryer).
- Endless Variety: Sweet or savory, healthy or indulgent. Think banana-Nutella pockets, cheese-filled flatbreads, even scrambled egg parcels.
- Durability: BPA-free, microwave and dishwasher safe, designed to last.
- Global Appeal: Now crossing into U.S. retail markets with social-driven growth and an expanding product range.
It’s a gadget that works with the tools you already own – your air fryer, toaster, oven, broiler or even a pan.
No extra gadgets. No upgrades required. And because it comes in multiple shapes and sizes, every appetite – from snack to supper – is covered.
Inventive Meals, Made Easy – and Fun!
At the core of CRIMPiT’s popularity is a joyful rebellion against boring food. It’s not just about speed; it’s about style. Creativity. Personalization. With Crimpit, leftovers become something new. Kids become chefs. Families bond over trying out new combos. The brand’s online community and user-generated ideas fuel mealtime magic with entries like:
- The “Full English” parcel: eggs, beans, and sausage sealed and toasted.
- The “Caramel Apple Pie” wrap: apples, cinnamon, and sugar, golden-crimped and gooey.
- The “Veggie Chilli Pocket” for plant-based power lunches.
Each one is achievable in under 10 minutes. Each one delivers a sealed bite with zero mess – and maximum flavor.
A Global Crimping Revolution in the Making
As CRIMPiT scales beyond the UK, its mission remains the same: make everyday meals more delicious, more fun, and far more convenient. New partnerships with U.S. retailers and a strong direct-to-consumer presence through crimpit.com are just the beginning. There’s also more innovation coming – new sizes, new colors, and new crimping variations based on user feedback. The company remains lean, responsive, and obsessively focused on the user experience.
What started as a dad’s light bulb moment has turned into a product family fueling creativity and joy in millions of kitchens. That’s not just a business story – it’s a lifestyle shift.
Try It Once – Crimp Forever
CRIMPiT isn’t just a clever invention. It’s a lifestyle tool that’s won its place in drawers and diets worldwide. From tired parents to inventive snackers, from picky eaters to professional meal-preppers, CRIMPiT helps turn the chaos of cooking into something satisfying. Ready to revolutionize your kitchen routine? Visit crimpit.com and explore the gadget that’s changing the way the world eats. Because once you CRIMPiT… you never go back.
