Brittney Banning, Certified Fitness and Nutrition Coach for Women 30+ and Founder of Pretty Healthy Family, is leading a movement that challenges the traditional notions of health, fitness, and femininity. Through her evidence-based coaching and her signature program, The PHF Lean Method, she is offering a new approach to wellness—one that prioritizes strength, sustainability, and confidence over restriction and extremes.
As a former professional model, Banning’s early career was immersed in the aesthetics-driven culture of the fashion industry. She spent years living up to the narrow ideals placed on women’s bodies—cutting calories, overexercising, and chasing thinness as a symbol of success. Despite reaching the industry’s physical expectations, she found herself physically depleted, mentally overwhelmed, and emotionally disconnected. That period marked a turning point, shifting her perspective on what it truly means to be healthy.
With the arrival of motherhood, Banning’s personal transformation accelerated. After giving birth to her first child, she realized that the methods that once worked in her twenties were no longer effective—or sustainable. Following the birth of her second child, she applied what she had learned—both through dedicated study and self-experimentation—to create a comprehensive approach to fitness and nutrition that aligned with the realities of life in her thirties and beyond. That approach became The PHF Lean Method, a program she designed specifically for women navigating similar transitions.
The PHF Lean Method provides accessible, low-cost coaching that combines strength-based workouts, nutrition strategies focused on protein and fueling, and expert-level guidance through monthly group support. It is structured for busy women who want real results without the guesswork or guilt that often accompanies dieting culture. The method does not rely on restriction but rather emphasizes consistency, empowerment, and long-term change.
The creation of Pretty Healthy Family was rooted in Banning’s desire to provide what she never had—a supportive space where women could pursue fitness goals without pressure to conform to unrealistic standards. Her coaching reflects the realities of modern womanhood, especially for mothers balancing personal health with family demands. “What we’ve been told to do—eat less, do more cardio, and always try to get smaller—isn’t helping,” Banning said. “We need smarter strategies that support our metabolism, build strength, and work with our lives—not against them.”
Her approach is deeply informed by her own lived experience. Rather than teaching from theory alone, Banning coaches from a place of understanding and shared challenge. She brings empathy to the forefront of her practice, recognizing the emotional and psychological weight that often accompanies physical health goals. This has allowed her to resonate with a community of women who are tired of the quick fixes and are seeking lasting change.
The PHF Lean Method is not positioned as a one-size-fits-all program but as a framework that adapts to individual needs. With a focus on education and self-awareness, the program teaches women how to understand their bodies and make decisions based on energy, performance, and wellness—not external pressures or outdated fitness ideals.
Through Pretty Healthy Family, Banning aims to reframe what health and strength look like in the lives of women 30 and older. Her coaching goes beyond the numbers on a scale and fosters a deeper connection to one’s body and capabilities. She actively challenges the myth that women must choose between being strong and being a mother, or between living well and looking a certain way.
Today, Pretty Healthy Family is gaining recognition as a growing resource for women seeking a balanced, realistic path to health. The brand is not just a fitness platform, but a supportive community led by someone who has navigated the same challenges and found a healthier way forward. With a commitment to authenticity and results-driven coaching, Banning continues to build a wellness model that honors the whole woman—mind, body, and lifestyle.
For those interested in learning more about Pretty Healthy Family and The PHF Lean Method, more information is available at: