Pixie & Sherbet offers stylish, eco-friendly, and inclusive activewear, empowering women of all sizes and stages of life.
It’s a typical morning for Alicia Cousins, juggling a bustling household and her fast-growing business. As a mother, she knows the challenges women face every day, especially when it comes to finding activewear that truly works for their busy lives. For too long, the activewear market has been dominated by the “Lululemon look,” a style often associated with a specific body type. But Alicia had a vision for something different, something better. And in 2020, that vision became reality Pixie & Sherbet was born.
Pixie & Sherbet is more than just a clothing brand. It’s a movement that empowers women, particularly mothers, to feel confident in clothes that work with their lives, not against them. By prioritizing size, inclusivity, sustainability, and everyday function, Alicia has carved out a new niche in the activewear industry that is both stylish and truly supportive of real-world needs.
Pixie & Sherbet’s journey began with a simple, yet crucial question: why should activewear stop at size XL? As a mother and entrepreneur, Alicia Cousins was tired of seeing women, especially busy mothers, excluded from finding stylish, functional activewear. Whether it was running errands, chasing after kids, or squeezing in a workout, Alicia found that most activewear brands did not offer the right fit for her busy life.
Alicia’s frustration became her inspiration. With a background in fashion and a passion for making women feel confident in their clothes, she set out to create a brand that would fill this gap. What started as a mission to design clothing that worked for Alicia’s own busy lifestyle quickly grew into a company with a mission to help women everywhere feel supported, comfortable, and beautiful in their activewear.
Thus, Pixie & Sherbet was born a brand that stands for more than just great designs. It’s a testament to the idea that all women deserve to feel powerful, no matter their size or stage of life.
In the beginning, Alicia faced challenges common to many entrepreneurs lack of resources, limited brand recognition, and fierce competition from well-established activewear brands. But the true obstacle was the mindset ingrained in the industry: the belief that activewear should only be designed for a narrow demographic.
Alicia realized that for her brand to succeed, it would need to go beyond the conventional boundaries of fashion. She wasn’t just designing clothes; she was designing for real women. This meant addressing real-world needs, like pockets that actually hold essentials (and don’t gape open) and waistbands that accommodate the often-discussed “mum-tum.” Alicia’s brand wasn’t going to be about perfection; it was about authenticity and meeting the diverse, functional needs of women everywhere.
The lack of representation in mainstream activewear was glaring, and Alicia knew Pixie & Sherbet had to stand out by championing size inclusivity, offering one of the most extensive size ranges in the industry, from 2XS to 6XL. But this was only part of the solution. Sustainability was also at the forefront of Alicia’s mind. From the beginning, she was committed to using recycled plastic bottles (RPET) for many of their fabrics and ensuring that their packaging was compostable and low-waste.
Pixie & Sherbet’s breakthrough came when it was clear that women were craving more than just aesthetically pleasing activewear; they wanted clothing that was functional, comfortable, and ethically made. Alicia found that her mission resonated with a wide audience, especially mothers and women who were balancing busy lives with the desire to maintain an active lifestyle.
When customers began to share stories of how the brand’s high-waisted leggings gave them the support they needed for a workout or how the flattering designs allowed them to feel confident during daily activities, Alicia knew she had hit the mark. The demand for Pixie & Sherbet’s unique approach to activewear only grew from there.
The brand’s commitment to size, inclusivity and sustainability continued to set it apart. With every new collection, Alicia’s vision came to life in a way that was both practical and empowering. And it wasn’t just about creating great clothes, it was about creating a community of women who supported each other and celebrated real-life bodies, no matter their shape or size.
Pixie & Sherbet is unique because it was created by a woman who understands firsthand the challenges of finding activewear that truly serves the needs of a busy woman. The brand isn’t about following trends; it’s about creating timeless, functional designs that help women feel confident in every aspect of their lives.
From its eco-friendly fabrics to its wide range of sizes, Pixie & Sherbet sets itself apart by prioritizing real-world needs over fashion industry standards. The brand’s famous high-waisted leggings, supportive tops, and functional pockets are designed with the everyday woman in mind, especially mothers who need clothing that can keep up with their hectic schedules.
The brand’s commitment to sustainability further strengthens its position in the market. By using recycled materials and ensuring that every garment is designed to minimize waste, Pixie & Sherbet is on a mission to create clothes that make women feel good inside and out. It’s a holistic approach to activewear that focuses on the well-being of the planet as much as it does on the well-being of the women who wear it.
Alicia’s journey with Pixie & Sherbet is driven by a deeply personal connection to her customers. “Why should activewear stop at size XL?” she often asks. “The most active, busy women I know the mums, the entrepreneurs are often left out. We’re here to prove that strong comes in every size.”
This statement encapsulates the ethos of the brand: inclusion, empowerment, and support. Every piece of clothing from Pixie & Sherbet is designed to make women feel like they can take on the world whether they’re doing yoga in the studio or running after their children.
Pixie & Sherbet isn’t just a brand; it’s a movement that’s changing the landscape of activewear. Women of all sizes deserve to feel confident and comfortable in their clothes, and with Pixie & Sherbet, they can. Whether you’re a mother trying to balance it all or a busy entrepreneur in need of clothing that works for you, Pixie & Sherbet is the brand that has your back.
Join the movement, explore the latest collection, and find activewear that empowers you to be your best, most confident self. Visit Pixie & Sherbet today and experience the difference for yourself.
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