Since their debut in 2021, the fashion label founded by Paolina Russo and Lucile Guilmard has made significant strides within the industry, showcasing their innovative designs and garnering attention from renowned fashion showcases. Their collaboration began at Central Saint Martins and was further enriched by individual internships at leading brands like Marc Jacobs and Margiela.

Achievements in a Short Span

Just two years post-launch, the duo gained recognition through several prestigious platforms. Notably, they became part of the mentorship program at 1 Granary, were named semi-finalists in the LVMH Prize, and were finalists for the Woolmark Prize.

Upcoming Asian Tour

In an interview via Zoom, Russo highlighted an upcoming tour of Asia. The journey will showcase fresh collections launched at London’s Dover Street Market, alongside an elaborate presentation planned in Hong Kong, and a stop in Seoul to further engage with international audiences.

Inspiration Behind the Latest Collection

For their current collection, Russo and Guilmard drew inspiration from a narrative that resembles a modern suburban fairy tale, featuring elements like a ‘warrior princess’ encased in a protective purple aura. The collection infuses medieval aesthetics with contemporary themes, suggesting the need for armor in what they describe as a looming ‘end of the world’ situation—a narrative resonating with the identity of a small-town girl.

Highlighting Knitwear Techniques

Knitwear serves as the technological backbone of their brand, with this season’s offerings exploring traditional craftsmanship. Key pieces include:

• High-cut corset shapes adorned with cable knits.
• Lenticular prints that create the illusion of dimension within garments.
• Gold-foiled fabrics and denim elements, incorporating playful pleated skirts and loose-fitting jeans.

This mixture of luxury fabrics has begun to attract attention from K-pop artists and fans alike, demonstrating the crossover appeal of their aesthetic.

Commitment to Sustainability

Russo and Guilmard prioritize sustainability within their production process. They experiment with:

• Hand-sprayed laser-etched jeans, produced in collaboration with manufacturers in Portugal.
• Innovative techniques aimed at minimizing environmental impact.
• Unique footwear, including knee-high sneaker boots dyed for a soft finish.

Additionally, their digital projects maintain a commitment to craftsmanship. While creating a digital counterpart for the gaming platform Roblox, the duo noted that the intricate details of their physical designs presented similar challenges in the digital workspace, reinforcing their dedication to authenticity.

Looking Ahead

As Russo expressed: “We love that pendulum,” referring to the balance between traditional craftsmanship and contemporary digital engagement. With the brand’s momentum rapidly increasing, it is clear that Russo and Guilmard are carving a significant niche in the modern fashion landscape.