Nordstrom’s highly anticipated Anniversary Sale is returning this summer with a major focus on wellness, self-care, and beauty essentials. Running from July 12 through August 3, the sale will offer deep discounts across categories including luxury skincare, premium fitness apparel, and designer beauty products. Early access begins July 8 for Nordy Club members, with tiered entry depending on membership status.
This annual retail event is widely regarded as one of the most influential sales in the industry, as it breaks the mold by discounting brand-new arrivals rather than end-of-season merchandise. Shoppers have the rare opportunity to purchase upcoming fall fashion and wellness products at significantly reduced prices—making it an ideal time to stock up on essentials ahead of the seasonal shift.
Among the most talked-about deals this year are discounts on Tom Ford fragrances, a luxury favorite known for its bold, long-lasting scents; Pat McGrath Labs eyeshadow palettes, which have developed a cult following for their richly pigmented shades; and Hoka running shoes, a top choice for athletes and casual runners alike due to their performance-driven design and comfort. These products represent a broader trend in the sale’s focus: aligning fashion and function with personal well-being.
In response to growing consumer interest in holistic self-care, Nordstrom is placing a spotlight on health and wellness items. The 2025 sale will include exclusive markdowns on skincare brands like Sunday Riley, Kiehl’s, and Dr. Dennis Gross. Shoppers can also expect to find deals on sleepwear, home fragrance, recovery tools like Therabody massagers, and nutritional supplements—underscoring Nordstrom’s broader wellness initiative.
For 2025, the retailer has also introduced “Anniversary Big Deals,” featuring up to 50% off on popular brands such as Vince, Free People, Rails, and Sperry. The promotion adds more value to the event and broadens its appeal to fashion-conscious consumers looking for seasonal wardrobe updates. With over 65 new brands participating this year, the expanded selection includes both established and emerging labels across men’s, women’s, and children’s categories.
“Our Anniversary Sale has always been about providing exceptional value on the best products,” said Teri Bariquit, Chief Merchandising Officer at Nordstrom, in a press statement. “This year, we’re excited to bring our customers an even broader selection that supports their lifestyle—whether that means enhancing their beauty routine, upgrading their activewear, or simply finding moments of rest and renewal.”
Nordstrom has also improved its digital experience for 2025, with early online previews of sale items, curated wish lists, and virtual styling tools. These updates aim to streamline the shopping process and help customers navigate the expansive selection with ease.
The Anniversary Sale continues to be a powerful barometer of retail trends, particularly in how consumers prioritize their spending. As inflation concerns moderate and demand for experiential purchases rises, the emphasis on self-care and wellness aligns with broader shifts in consumer behavior. Retail analysts suggest that Nordstrom’s approach could influence how other department stores and luxury retailers structure their own seasonal promotions moving forward.
Customers interested in accessing the sale early are encouraged to sign up for the Nordy Club, which provides tiered benefits, including first access to shopping events. Nordy Club Ambassadors and Icons will receive access as early as July 8, while all members can begin shopping before the general public on July 11.
With exclusive launches, limited-time offers, and deep discounts on high-demand products, Nordstrom’s 2025 Anniversary Sale is positioned to be one of the summer’s most significant retail events. Whether shoppers are looking to refresh their skincare lineup, invest in premium footwear, or simply treat themselves to a luxury fragrance, this year’s sale delivers compelling reasons to engage.
