Moolah Kicks Partners with 3XBA to Foster Women’s Basketball Growth
In a significant move for women’s basketball, Moolah Kicks, a leading innovator in women’s basketball footwear, has joined forces with the 3XBA (3×3 Basketball Association). This partnership aims to inspire and nurture the next generation of female basketball players across the United States.
Nationwide Youth Clinics Sponsored by Moolah Kicks
The partnership features a series of youth basketball clinics, spearheaded by Moolah Kicks, designed to empower young female athletes. Throughout these clinics, participants will be introduced to the latest Moolah Kicks designs, learning not only about the shoes tailored for their physiological needs but also the brand’s commitment to women in sports.
An upcoming highlight of the campaign is the Moolah-sponsored clinic scheduled in Spokane, WA, from March 25th to 28th, coinciding with the NCAA Women’s Basketball Elite 8. This event will offer athlete panels, youth 3×3 clinics, and coach training sessions. Following Spokane, additional clinics are slated for Charlotte, Las Vegas, and Dallas in the coming months.
Natalie White, Founder and CEO of Moolah Kicks, expressed excitement about the partnership, stating, “We are thrilled to be involved in the continued growth of the women’s basketball ecosystem. Our mission is to elevate and celebrate women’s basketball, aligning perfectly with 3XBA’s youth development program.” White emphasizes the goal of nurturing future Olympians and providing them with high-performance footwear designed specifically for their needs.
3XBA’s Vision for Women’s Basketball
Founded by Alana MacDonald, Erlan Hamilton, and Holly Lebow, 3XBA seeks to close the gaps in professional women’s basketball opportunities. With the WNBA offering only 156 roster spots and limited developmental avenues, 3XBA is paving a new pathway through the growing 3×3 basketball format.
MacDonald noted, “We have identified a big gap in the US women’s basketball market, and we aim to change that by creating a pipeline of opportunities within 3×3 basketball.” Cierra Burdick, a standout player and member of the US Women’s 3×3 Olympic team, reflected on 3XBA’s impact, acknowledging that many top American players will emerge from the league.
Aligning with Global Competitions
The 3XBA professional season coincides with the FIBA International 3×3 Pro Tour, which runs from May to September. This synchronization allows athletes to transition seamlessly between national and international competition, crucial for Olympic eligibility.
“It is important that US players have the right opportunity to compete in international competition,” MacDonald said. The planned schedule includes significant events such as:
- May 2-4: Phoenix, AZ – USA Basketball 3×3 National Championship
- May-September: International – FIBA 3×3 Women’s Series
- June 27-29: Spokane, WA – 3XBA Spokane Pro 3×3 Tournament
- July 11-13: Las Vegas, NV – 3XBA VEGAS PRO 3X3 Tournament
Further details can be found on the official 3XBA website.
Developing Future Talent
3XBA prioritizes youth development through a robust program celebrated for its inclusivity and accessibility. The league provides coach clinics, talent showcases, and youth tournaments to equip young girls with vital resources and opportunities in basketball. “Youth development is at the heart of 3XBA’s mission,” added MacDonald.
White echoed this sentiment by stating, “By supporting initiatives like the 3XBA Youth Initiative, we ensure young athletes gain the necessary training and exposure to advance their careers.”
Conclusion: The Future of Women’s Basketball
As the LA 2028 Olympics approach, 3XBA is committed to revitalizing the US 3×3 basketball scene. The organization’s focus on player development and sustained growth will provide women with the critical resources necessary to excel in the sport. “Our league is more than just competition,” MacDonald emphasized, “It’s about establishing a culture that celebrates women at every level of the game.” This vision sets a precedent for a future where female athletes make a significant impact both locally and globally.
