Million Raagas, an Austin-based fashion brand founded by Rohini Kummitha, is making waves in the fashion industry by merging India’s cultural richness with contemporary design principles. At the heart of the brand is a mission to support artisans, embrace sustainability, and deliver a meaningful fashion experience to the global Indian diaspora. The label focuses on offering thoughtfully handcrafted clothing that celebrates the artistry of traditional Indian textiles, while catering to the fashion preferences and lifestyle needs of modern consumers.
The brand’s inception is deeply personal for Kummitha. With early exposure to the textile industry through her mother’s boutique in India, she was surrounded by patterns, colors, and craftsmanship from a young age. Her transition from software engineering to the world of visual arts led her to pursue a Master of Fine Arts in Integrated Visual Arts at Iowa State University, where she specialized in photography, painting, and digital textiles. This multidisciplinary background equipped her to transform her appreciation of Indian heritage into a tangible brand that prioritizes artistic value and cultural continuity.
Million Raagas was born from a realization that affordable, high-quality, and stylish Indo-Western fashion was largely inaccessible to those living outside India. Many in the Indian diaspora relied on friends and family to ship clothing from India, often facing challenges with fit, quality, and stylistic alignment. Kummitha sought to change that by creating a homegrown U.S.-based alternative that did not compromise on craftsmanship or authenticity.
Each item at Million Raagas is designed by Kummitha and handmade in India, ensuring that every garment is rooted in traditional techniques but styled for contemporary relevance. From women’s and men’s wear to coordinated looks for families and children, the collections are created in small batches, ensuring ethical production and minimal waste. The brand also offers accessories to complement its core apparel line, allowing for cohesive and expressive styling.
One of the brand’s foundational pillars is sustainability. Million Raagas deliberately avoids mass production in favor of slow fashion, working with Indian artisans in limited batches to maintain product integrity and provide fair working conditions. This approach not only reduces environmental impact but also guarantees each piece is unique and high in quality. The clothing is not just meant to be worn—it is designed to be preserved and cherished.
Kummitha emphasizes that the empowerment of artisans is integral to the brand’s philosophy. “Every time someone wears a piece from Million Raagas, they are supporting a kaarigar, a weaver, or a tailor in India who has honed their craft over generations,” she states. The brand collaborates closely with these artisans, not just to preserve traditional skills but to provide economic opportunities in rural regions, many of which are facing declining employment in the textile sector due to industrialization.
Million Raagas differentiates itself by straddling the delicate balance between heritage and innovation. The garments incorporate traditional handwoven fabrics and intricate embroidery, but are styled into silhouettes that align with contemporary fashion preferences. This results in Indo-Western fusion pieces that can be seamlessly incorporated into everyday wardrobes, celebrations, or cultural events.
The brand also offers a solution to a prevalent issue for many Indians abroad: access to well-fitted, high-quality ethnic wear without relying on long-distance logistics. By offering a convenient online shopping experience alongside personalized service through its Austin studio, Million Raagas enables customers to engage with Indian fashion in a more intuitive and accessible way.
Community involvement is another area where Kummitha has made a notable impact. As a recognized member of the Austin Indian Women in Business group, she continues to advocate for women entrepreneurs and support the growth of small, purpose-driven enterprises. Her leadership in this space reflects the broader ethos of Million Raagas: a commitment to growth that benefits not only the company but the communities it touches.
Looking ahead, the brand is poised to expand its offerings and deepen its commitment to cultural storytelling through fashion. Future plans include widening the product range, exploring collaborations with textile artists across different regions of India, and creating more inclusive sizing options. While growth is on the horizon, Kummitha is resolute in maintaining the core values that have guided Million Raagas thus far.
“Million Raagas isn’t just a fashion brand, we use fashion as a language to blend tradition with modern influences, creating pieces that feel both familiar and new,” says Kummitha. “Our vision is to create fashion that matters—clothing that people can wear with pride, knowing that every stitch carries a legacy. We want to normalize Indian fashion beyond festivals. From fusion to traditional wear for the whole family, we make culture a part of everyday life.”
By merging mindful design with ethical production, Million Raagas has carved a space for itself in the fashion landscape, offering a compelling alternative to mass-produced fast fashion. With a deep respect for heritage, a clear commitment to sustainability, and an eye for modern aesthetics, the brand continues to set a precedent for how cultural identity can be honored through design.
More than garments, Million Raagas offers narratives woven from artistry, tradition, and purpose. In doing so, it creates a bridge between generations, geographies, and genres—transforming fashion into a medium for connection, empowerment, and enduring beauty.
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www.millionraagas.com
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