Meghan Markle’s Instagram Comeback
After a seven-year hiatus, Meghan Markle reembraced Instagram, marking her return precisely 50 days ago. The Duchess of Sussex has since gathered a substantial following of nearly 2 million users. However, she has limited her following to just one account as of February 19.
Introduction of ‘As Ever’
As Ever is the new moniker for Meghan’s relaunched lifestyle brand, which was previously known as American Riviera Orchard. February 18 marked the advent of As Ever’s Instagram presence. Despite the brand amassing 647,000 followers, it has notably not reciprocated by following Meghan’s account.
Collaborative Social Media Presence
Returning to Instagram also included an interactive collaboration between Meghan and As Ever. A notable post features Meghan, while accompanied by her pet beagle, drizzling honey over a croissant at a beautifully prepared table setting.
Brand Announcement and Future Releases
In a video shared on her personal account on February 18, Meghan Markle discussed the significance of her partnership with Netflix. Products soon to be released under As Ever include the renowned American Riviera Orchard strawberry jam. Meghan expressed her excitement about sharing a range of beloved products with the public.
Connecting Through New Media and Platforms
The launch also included a website introduction, showcasing an exclusive photo of Meghan walking through a verdant landscape with her daughter, Princess Lilibet. This venture highlights her affection for cooking, gardening, and crafting—passions not publicly explored in recent years.
A Personal and Passionate Venture
Meghan conveyed that As Ever is a deeply personal project, interweaving her love for food, gardening, and creating meaningful experiences. She regards this new phase as an expression of her love language, emphasizing joy in daily living.
