Introducing Master Mascara by Makeup by Mario

Celebrity makeup artist Mario Dedivanovic has unveiled his first mascara under the Makeup by Mario brand, sparking excitement among beauty enthusiasts. Known for his ability to blend artistry with accessibility, Dedivanovic aims to offer a mascara that resonates with both professionals and everyday consumers.

A Classic Reimagined

Launched on March 27th, the Master Mascara features what Dedivanovic describes as a “timeless formula,” designed to deliver defined volume and lift without excessive clumping. Boasting a fluffy brush and an aesthetically pleasing tube, this product embodies the elegant simplicity reminiscent of 90s supermodel makeup trends.

Inspired by Experience

Dedivanovic has spent over 25 years in the makeup industry, and the inspiration for Master Mascara stems from his extensive artistry. “This is the universal mascara I’ve always wanted in my kit,” he stated. His goal is to deliver a product with buildable coverage and a clean, voluminous finish that meets the standards of both makeup artists and consumers.

Specifications of Master Mascara

The Master Mascara is designed to be user-friendly, providing a naturally lifted look that lasts throughout the day. According to Dedivanovic, performance is paramount: “I wanted to ensure permanent volume, length, and lift.” Key features include:

• A lightweight vegan wax formula enriched with provitamin B5 and castor oil for nourishing properties.
• A custom-cone brush shape enabling precise application, even in hard-to-reach areas.
• Formula resistance to sweat, humidity, and dirt, ensuring long-lasting wear.

Consumer Feedback

Early adopters of Master Mascara report impressive results. Reviewers note the versatility of the product, which allows for a range of looks from natural to dramatic with multiple coats. The fluffy brush effectively coats each lash without clumping, enhancing volume while maintaining a lightweight feel.

Application Insights from Mario Dedivanovic

Dedivanovic emphasizes the importance of technique when applying mascara. With Master Mascara, there’s no need to wipe the brush prior to application, a common practice among artists aiming for a clean finish. “The brush retains the perfect amount of formula for each swipe, promoting a natural appearance,” he advises.

Conclusion

Master Mascara by Makeup by Mario is set to become a staple for many makeup enthusiasts, combining professional quality with user-friendly design. With its nourishing formula and thoughtful application mechanics, this mascara aims to fulfill the needs of a diverse audience, making it a noteworthy addition to any beauty routine.