Maëla is redefining the world of luxury jewelry, offering a refined collection of bespoke pieces that cater to strong personalities, bold tastes, and the desire to make an individual statement. Founded in 2019 by Maëla Michelle Reich during a time of uncertainty caused by the COVID-19 pandemic, Maëla has swiftly risen to prominence in the high-end jewelry industry. Rooted in the belief that luxury should be authentic and empowering, Maëla’s creations transcend traditional notions of sparkle and excess, offering a unique alternative to the conventional.
Maëla’s philosophy is simple but powerful: wear what feels like you, not what looks like everyone else. The brand is known for producing jewelry that is designed with both craftsmanship and personal expression in mind. The pieces are made for those who don’t seek to please or fit into mainstream trends, but rather choose to express their individuality through exquisite, handcrafted designs. From vibrant colored gemstones to rare pearls, Maëla’s collection features a striking combination of opulence and understated elegance, each design a testament to the wearer’s character and style.
Handcrafted Excellence: Signature Pieces for Strong Personalities
Maëla’s designs are not just about aesthetics; they are a celebration of authenticity, craftsmanship, and the beauty of individuality. Each creation is handmade with the finest materials, including 18-carat gold, South Sea baroque pearls, luminous gemstones, and unique materials such as porcelain and ebony. The brand’s use of high-quality raw materials is driven by a commitment to excellence and sustainability, sourcing them directly from trusted global suppliers to ensure the best possible quality while supporting fair trade practices.
One of Maëla’s defining features is its custom design service. The brand crafts personalized pieces tailored to the unique style, desires, and budgets of each client. In fact, nearly 90% of the collection is custom-made, allowing customers to work closely with Maëla to create something truly one-of-a-kind. This bespoke service ensures that each piece is a true reflection of the wearer’s identity, making it not just a jewelry item, but a personal statement.
Tradition Meets Contemporary Design
Maëla’s distinct approach to high jewelry is the result of a collaboration between Maëla Michelle Reich and a master goldsmith whose family has crafted jewelry for European nobility and luxury brands for generations. This blend of time-honored techniques and modern design sensibilities allows Maëla to offer a unique range of jewelry that resonates with contemporary luxury while respecting the rich traditions of the craft.
The result is a collection that is both modern and timeless. The pieces are striking in their simplicity and versatility, designed to be worn in a variety of settings. From casual daytime outfits to sophisticated evening wear, Maëla’s jewelry complements every style, ensuring that the wearer can express their personality with confidence, no matter the occasion.
Each piece by Maëla is a conversation starter, a carefully crafted work of art that highlights the wearer’s taste, ambition, and authenticity. As the brand continues to grow, it is becoming known not just for its exceptional designs, but for the empowering experience it offers clients who are looking for a meaningful way to express their individuality through luxury.
For more information about Maëla and to explore the collection, visit www.maela.shop or follow the brand on Instagram at @maela.jewellery.
Featured in: Vogue, Harper’s Bazaar, Vanity Fair, Forbes, GQ, and House of Coco.
