In a digital landscape filled with quick takes on culture and glossy travel guides, Made in Spain Podcast is emerging as a refreshing alternative — offering listeners an unfiltered, witty, and deeply human window into Spanish life. Co-hosted by Nalini Sharma, a Canadian-born broadcaster, and Laura Senior García, a Spanish leadership advisor with deep local roots, the podcast blends personal storytelling with sharp cultural insight to explore Spain beyond the postcards.
Launched in January 2025, Made in Spain has swiftly climbed global podcast charts, earning a place in the top 5% of downloads worldwide. Over 80% of its listeners are based in the United States, signaling strong cross-cultural interest in its blend of curiosity, authenticity, and nuanced exploration of everyday life abroad. The hosts release biweekly episodes spanning 30 to 45 minutes, covering topics from regional culinary traditions and artisan fashion to local festivals, family life, and personal reflections on identity and friendship.
What sets Made in Spain apart is its two-lens approach: Sharma, as an expatriate, offers a fresh and questioning view of Spanish traditions and quirks, while Senior García grounds the conversations with insider knowledge and cultural context. This duality creates space for layered, dynamic conversations — often punctuated by humor and emotional vulnerability — that resonate with listeners beyond the realm of travel or cultural commentary.
“This podcast isn’t just about food or travel — it’s about friendship, resilience, and the beautifully messy reality of life in Spain,” says Sharma. The sentiment underscores the ethos of the show: it’s not about selling a destination, but about sharing what it feels like to truly live there, with all its contradictions, challenges, and joys.
The origins of the podcast are as personal as its content. Sharma and Senior García met as two creatives navigating different stages of life and found common ground in their shared fascination with Spain’s culture, language, and evolving identity. What began as a creative side project quickly evolved into a full-scale platform for meaningful storytelling — giving voice to not only their own experiences, but also to broader themes around belonging, transformation, and women’s lives in transnational contexts.
Far from surface-level content, Made in Spain often goes deep. Episodes have touched on the symbolism of flamenco, the fading traditions of Spanish craftsmanship, and the cultural significance of food rituals in small villages. They have also addressed personal and societal topics such as motherhood, aging, reinvention, and the loneliness that can come with living abroad — topics rarely addressed in traditional travel media.
That emotional honesty is part of what has drawn a dedicated audience, particularly among women aged 25–45. Listeners tune in not only to learn about Spain but to hear voices that reflect their own complexities and aspirations. The podcast’s resonance is especially strong with women navigating life transitions, identity shifts, and global mobility — themes increasingly relevant in a post-pandemic world.
Senior García brings to the show a background in leadership and cross-cultural communication, skills that enhance the show’s narrative structure and social awareness. Sharma, with a long career in broadcasting, lends a polished but intimate interview style that keeps episodes lively while drawing out moments of reflection and connection. The result is a show that feels both grounded and expansive — rooted in Spain, but speaking to global audiences.
The pair’s chemistry is evident, often weaving humor and vulnerability into each episode. This dynamic approach allows them to break down stereotypes of Spanish life — from the overused tropes of bullfighting and tapas to more insidious assumptions about gender roles or cultural homogeneity — and instead highlight the complexity and beauty of lived experience.
In addition to audio episodes available on Spotify, Apple Podcasts, and Google Podcasts, the show has a growing presence on YouTube and social media, including Instagram and TikTok. Through behind-the-scenes clips, travel snippets, and spontaneous insights, the hosts extend their storytelling beyond the mic, creating a multi-platform experience that builds on the themes explored in each episode.
As Made in Spain Podcast continues to expand its reach, Sharma and Senior García remain focused on their original vision: to create a space where stories of culture, creativity, and connection unfold naturally, through honest dialogue and a deep love for the country they call home. It’s a space where language, identity, and emotion intertwine — inviting listeners not only to discover Spain, but to reflect on their own journeys.
In a media ecosystem increasingly driven by speed and spectacle, Made in Spain offers something different: a slower, more intentional exploration of place and people. It’s not just a podcast about Spain — it’s a podcast about what it means to live, feel, and grow in a world where cultures collide and connections matter.
For listeners craving more than a travel tip or cultural listicle, Made in Spain is quickly becoming essential listening. Its rise points to a growing appetite for deeper stories — ones that make space for both laughter and vulnerability, for cultural detail and emotional truth.
With its unique voice, growing global audience, and authentic commitment to storytelling, Made in Spain Podcast is carving out its own lane — not as a travel show or an expat diary, but as a cultural and emotional roadmap for navigating life with heart, humor, and a sense of place.
Listen and follow:
Made in Spain Podcast Website
Instagram @madeinspainpodcast
TikTok @themadeinspainpodcast
Spotify – Made in Spain Podcast