Joey McCune, a serial entrepreneur and author, blends creativity and strategy across real estate, hospitality, and retreats.
Joey McCune has never built her career in a straight line. Instead, she has spent years cultivating multiple businesses at once, allowing each venture to inform and strengthen the others. A serial entrepreneur, global retreat leader, and 3× author, McCune represents a modern model of leadership that favors range, intuition, and parallel growth over linear progression.
Based between the United States and Mexico, McCune operates businesses across luxury real estate, hospitality, and global retreat leadership. Her work spans interior design, destination sanctuaries, private event platforms, and curated travel experiences, all unified by a clear philosophy of intentional design and thoughtful execution. Creativity and strategy are treated as complementary forces rather than opposing ones.
At the center of her portfolio is Sound Healing Tulum, an internationally recognized destination sanctuary set within the jungle of the Riviera Maya. The property is home to immersive guest experiences and also houses Cenote Sagrado Events, its sister brand dedicated to private events and weddings held in a 66-million-year-old cave and private cenote. Alongside this hospitality venture, McCune founded Sakred Journeys, a luxury retreat and pilgrimage company specializing in curated global travel, with Egypt as its cornerstone destination.
Her business reach extends firmly into the United States as well. McCune is the owner of Reside Real Estate Group, a luxury real estate brokerage based in Seattle. She also founded Maya Elite Properties, a luxury real estate firm in the Riviera Maya, which she recently sold, marking a successful international business exit and a defining moment in her entrepreneurial career.
What sets McCune apart is not just the diversity of her enterprises, but the way she runs them. She does not build sequentially. She builds in parallel. Each business operates simultaneously, guided by shared principles while maintaining a distinct identity. McCune oversees creative direction, brand vision, and long-term strategy across all ventures, relying on strong systems, trusted teams, and discernment to support sustainable growth.
Her background in interior design plays a critical role in this approach. She views businesses the same way she views spaces. Flow matters. Experience matters. How someone enters, moves through, and remembers an environment or a brand is as important as the structure behind it. This design-first perspective allows her to create ventures that feel cohesive, immersive, and emotionally resonant without becoming formulaic.
In addition to her entrepreneurial work, McCune is a global retreat leader. She guides intimate, high-end retreats in powerful destinations around the world, drawing a discerning international audience. Her retreats are known for discretion, refinement, and depth, appealing to those who value meaning and intentionality over spectacle.
McCune is also a 3× author. Her forthcoming book, Codex of Light, is an encoded work exploring the mysteries of ancient Egypt. Written as a companion to her pilgrimage leadership, the book reflects years of study and lived experience guiding groups through sacred sites. It offers a layered and contemplative exploration of place, memory, and human potential.
With several operating companies, a recent international business exit, and a forthcoming book release, Joey McCune’s work reflects a broader shift in how leadership is evolving. Her career suggests that women are no longer choosing between focus and range, or structure and creativity, but are defining success on their own terms.
Recognized for Excellence
The remarkable vision of Joey McCune and Mitch Moore has not gone unnoticed. Joey has recently been honored as the “Best Innovative Business Woman in Mexico of 2025” by EvergreenAwards.com, a prestigious and exclusive authority in the industry. Additionally, Mitch and Joey’s architectural brilliance has earned the duo the “Best Architecture & Design in Mexico of 2025” award, recognized by BestofBestReview.com. These accolades highlight their exceptional craftsmanship and innovative approach to design that respects both the environment and the people who experience it.
Join the Journey with Joey McCune
Are you ready to experience transformative retreats, explore luxurious destinations, or invest in high-end real estate? Joey McCune’s ventures offer you a chance to engage with intentional, curated experiences that elevate both your life and business.
- Discover Sound Healing Tulum – Unveil a healing journey in the heart of the Riviera Maya. Book your immersive experience today Sound Healing Tulum and @soundhealingtulum. Embark on a Sakred Journey – Join exclusive, life-changing retreats and pilgrimages to some of the world’s most sacred sites. Explore Sakred Journeys and @sakredjourneys for your next adventure.
Follow Joey’s journey and stay connected through her social channels to inspire your own. Join a community of like-minded individuals who prioritize creativity, intentionality, and growth.
