From reselling her first box to building a national network, Jessica Rennard is redefining what’s possible in the resale industry
The Humble Beginning That Sparked a Revolution
Jessica Rennard’s journey began in the back room of a small thrift store, surrounded by piles of clothing that others had cast aside. Where most saw clutter, she saw possibility — the chance to turn forgotten pieces into something valuable. That moment sparked the vision for a business built on giving products, and people, a new kind of opportunity.
That moment became the spark that would later ignite NuSource, the resale company Rennard now leads as President. Today, NuSource is redefining how brands, thrift stores, and resellers source and circulate apparel. What began as a small, grassroots effort in 2019 has evolved into an eight-figure enterprise connecting some of the world’s most recognized brands with thousands of small business owners.
Building a Circular Economy with Heart
Jessica’s path to leadership was not forged in boardrooms or business schools. It was shaped by her early, hands-on experience at a non proft enterprise, where she learned how to turn unwanted clothing into opportunity. Those experiences taught her that success in resale isn’t just about moving product — it’s about building systems that create value for everyone involved
“For me, the goal has always been bigger than moving product,” Rennard explains. “It’s about empowering the people who make resale possible. The small businesses, the women-led operations, the entrepreneurs who are building something out of what others overlook.”
That conviction led to NuSource’s mission: to make sustainable fashion accessible and profitable, not just for major brands but for the independent shop owners and online resellers fueling the resale revolution.
From Grassroots to Global
NuSource did not grow overnight. Jessica and her team spent years testing, learning, and rebuilding while figuring out how to connect the right products with the right people, how to turn challenges into systems, and how to grow a business that reflected their values as much as their ambition.
Her leadership style drew in a team of talented women who wanted to build something of their own. Jessica was intentional about creating a female-led environment where women could lead with confidence, make decisions, and drive growth. What started as a small group of determined problem-solvers has evolved into a team of women running every part of the business—from operations to strategy to customer success—proving that female leadership can be both powerful and practical.
Together, they reimagined resale as more than an industry trend.
The Turning Point
NuSource’s major breakthrough came when it began bridging the gap between mainstream brands and the resale ecosystem. The company developed technology-driven processes that allow large-scale apparel brands to responsibly redistribute excess or returned inventory to resellers who give these items new life.
This circular model not only reduces waste but also empowers small business owners across the country. By ensuring quality and consistency, NuSource built trust where there was once uncertainty. For thrift stores and online sellers, NuSource became more than a supplier it became a partner in growth.
Jessica describes that evolution as a defining moment: “When we saw resellers start to come to us looking for consistency, quality, and a reliable source of inventory to grow their businesses, we knew the shift had begun. It wasn’t just about finding products anymore—it was about building real partnerships and giving resellers the tools and support to scale with confidence.”
What Makes NuSource Different
Jessica and her team take pride in nurturing their network of entrepreneurs, many of whom are women leading family-run stores or online marketplaces. NuSource provides them with access to premium branded inventory and the operational support needed to compete in a digital economy. This empowerment-driven model goes beyond transactions. It creates a community rooted in shared purpose, a space where commerce and conscience coexist.
The Human Side of Circular Fashion
Behind every shipment and brand partnership lies a human story. A store owner who keeps her shop open because of consistent supply. A single mother who starts an online boutique to support her family. A community organization that reinvests profits into local impact. Jessica knows these stories personally; she began as a reseller herself after becoming a mother and realizing she needed to create a different path — one that offered flexibility, purpose, and the freedom to build something on her own terms.
The Future of Resale
As the global fashion industry continues its reckoning with overproduction and waste, NuSource is positioned at the heart of the solution. The company’s circular model represents a blueprint for how fashion can evolve less about excess, more about exchange.
A Movement Built to Last
NuSource is no longer just a player in resale, it’s shaping the very framework of modern fashion commerce. Jessica’s story is one of purpose meeting persistence, of small beginnings leading to systemic change.
What began in the quiet backrooms of thrift stores has grown into a nationwide ecosystem where small businesses thrive, brands find new life for their inventory, and sustainability moves from ideal to action.
To learn more about NuSource’s circular sourcing solutions or connect with Jessica Rennard’s ongoing work in sustainable fashion, visit nusource.io or explore her insights on LinkedIn. Follow the movement on Instagram at TheFashionDisruptor and the.NuSource.
Because in a world where fashion often moves too fast, Jessica Rennard and NuSource are proving that slowing down and rethinking what we value can change everything.
