The showroom and atelier is located in the industrial area of Sidi Ghanem, surrounded by local craft stores, boutiques, perfume shops and galleries. Spread over four spacious floors, there are two sunny levels for exhibitions, an underground storage area, and a terrace where local artisans can create rugs and other works of art. The space features locally made terracotta vases, furniture, sculptures, and chairs.
Sufian Zarib not only produces gorgeous traditional Moroccan rugs, such as classic and vibrant Boujad and richly textured Berber varieties, but also more contemporary and innovative designs where artisans experiment with techniques and shapes. known. Some featured rugs incorporate tie-dye and cubist designs. Many of the carpet weavers are Berber women from the Atlas Mountains, and they also collaborate with emerging local artisans. Berber women create striking patterns using wool from the ancient native breed of Shiroa sheep, dyeing the material in natural colors and practicing the centuries-old classic Berber knot. . Zalib also takes great care in stocking traditional vintage rugs, purchasing only “truly unique and special pieces.” This includes Tuareg mats, woven from natural fibers by semi-nomadic tribes in North Africa, which Zarib has a special interest in.
After considering a rug for his future space, Elordi attended a starry gala dinner at Badi Palace (a ruined 16th century palace) in Marrakech. He dined with Guadagnino and Garfield, as well as Tim Burton, Monica Bellucci, Sean Penn, David Cronenberg and Moroccan royalty. The meal, hosted by King Mohammed VI and renowned film enthusiast Prince Moulay Rachid, featured traditional dishes such as lamb tagine, Moroccan pie known as pastilla, and couscous.
Elordi next starred in a TV miniseries adapted from the novel The Road to the North, and played Frankenstein’s monster opposite Oscar Isaac in Guillermo del Toro’s Netflix horror film Frankenstein. He is scheduled to appear on the show. Elordi will also reteam with Saltburn director Emerald Fennell to film an adaptation of Wuthering Heights in the UK in 2025, playing the role of Heathcliff. He also addressed rumors that he is appearing in Gaudanino’s new American Psycho movie. “That’s news to me,” he said (apparently smiling) to Variety at the 21st Marrakech International Film Festival. New role, new rug.
