Jackie Alves, a seasoned makeup artist and educator with more than 33 years of experience, has built a reputation as a forward-thinking leader in the beauty industry. Having started her career at the young age of 17 in Las Vegas, Alves quickly honed her craft through hands-on experience, an approach that she continues to champion in her work today. Despite not having formal training, her natural talent and dedication to her craft have shaped her into a highly respected figure in the world of makeup artistry. Over the years, Alves has worked with top cosmetic companies and has been a prominent figure with JAFRA Cosmetics for nearly a decade.
Her current position as the official JAFRA Beauty Pro Makeup Trainer and her creation of a revolutionary color-matching program for beauty consultants has cemented her status as an innovator in the beauty world. This unique program, which allows consultants to become certified color match specialists, is the first of its kind in direct sales. By developing this program, Alves has not only provided value to the beauty industry but also empowered beauty professionals to enhance their skills and service offerings.
In addition to her roles as an educator and makeup artist, Alves is the proud owner of The Beauty Bar Makeup Studio, a luxurious 2,000-square-foot studio located in Arizona. Here, she leads a team of experienced makeup artists who work with a diverse range of clients, from brides to special events. But The Beauty Bar Makeup Studio is more than just a makeup studio—it’s a hub of learning and empowerment for aspiring makeup artists. As the Head Educator at The Beauty Bar Makeup Artist Academy, Alves has created a comprehensive certification program for students who are eager to build a career in makeup artistry.
Through her academy, Alves teaches a curriculum that bridges the gap between makeup artistry and business. She is dedicated to helping her students develop not only their technical skills but also the business acumen required to succeed in a competitive industry. From aspiring makeup artists to beauty consultants and social media influencers, the demand for advanced beauty education is growing. Alves is fully committed to meeting that demand by providing a curriculum designed for both beginners and seasoned professionals.
Alves’s innovative approach to makeup artistry education, particularly her color-matching program, sets her apart from other beauty educators. By focusing on real-world applications—such as providing solutions for clients who have never worn makeup before—she helps her students understand that makeup artistry goes far beyond following viral trends. In her words, “I’ve never claimed to be a big shot makeup artist to the stars. I mean, my 7-year-old granddaughters could do J-Lo’s makeup… the woman is perfect. But if you can take the everyday Grandma of the Bride who’s never worn makeup and make her look and feel beautiful, well then you’re a celebrity makeup artist in my book!”
This philosophy speaks to the heart of what makes Alves stand out: her ability to connect with real people and understand their unique beauty needs. After three decades of working with countless individuals, Alves has learned that makeup artistry is about more than trends—it’s about understanding the person in front of you and enhancing their natural beauty in a way that makes them feel confident and empowered.
Alves’s passion for her work has not gone unnoticed. Her contributions to the beauty industry have earned her recognition in numerous publications and media outlets. She has been featured in respected magazines such as VOGUE Daily and Bustle, and made appearances on popular television shows, including Morning Blend on ABC in Las Vegas. In 2020, she was honored with the prestigious Jan and Frank Day Award from JAFRA Cosmetics, an award that underscores her leadership and forward-thinking approach to the beauty industry.
Alves’s work in education and her dedication to improving the beauty industry have made her a valuable resource for anyone looking to thrive in this ever-evolving field. Her commitment to continuous learning and her passion for supporting others in their beauty careers have earned her a loyal following of students, beauty professionals, and clients.
The Beauty Bar Makeup Studio, under Alves’s guidance, is more than just a place to receive makeup services; it is an educational space where artists of all skill levels can grow. Alves’s long-standing commitment to her craft and her dedication to fostering a supportive community of beauty professionals ensures that her legacy will continue to inspire future generations of makeup artists.
To learn more about Jackie Alves and The Beauty Bar Makeup Studio, visit the following links:
