Are you a long-time Vera Bradley fan and wondering what’s going on with her? Well, the brand is back and has reimagined all of its most iconic items (and more) for a new era. One TikTok user described the popular Y2K brand as “coastal grandma meets Love Shack Fancy,” and her assessment is exactly why the brand is finding new life in 2024. It’s highlighted. The label rebranded earlier this year, featuring a wide range of styles from favorites to new takes on time-tested traditions, to completely fresh designs that cater to evolving tastes and trends. From the brand’s history to the 12 standout product picks that highlight its lineup, let’s take a closer look at why Vera Bradley’s return is so iconic.
Why Vera Bradley is iconic
Vera Bradley first burst onto the scene in 1982, selling handbags and luggage that became instantly recognizable thanks to a number of iconic signature prints. From paisley to florals, the patterns helped establish Vera Bradley’s bags as more than just functionality. They quickly became a fun-filled, maximalist status symbol beloved by everyone from celebrities to your cool neighbors, and their popularity lasted for decades, especially in the ’90s and early ’09s.
Even if you didn’t have a Vera Bradley bag when you were little, your mom, grandma, or some friend probably did. The brand’s functional and statement pieces are true must-haves, and many of us are now looking back on this bag with nostalgia for sleepovers, weekend getaways, and busy days out in simpler times. Masu.
vera bradley comeback
With a coastal grandma aesthetic, unapologetically feminine details, and 2000s and 2010s revival trends all in one, it’s no wonder Vera Bradley has reinvented herself for a proper comeback. To return to the spotlight and introduce itself to a new generation, the label launched its official rebrand in July 2024. The new VB combines the prints and quilting we know and love with modern details like ribbon, leather and nylon finishes. . The face of restart? None other than Zooey Deschanel, whose eternal status as the queen of twee fits perfectly into the quirky-cute nostalgia that makes the brand iconic.
Whether you’re looking for a piece that embodies the OG Vera Bradley spirit or want something distinctly different for a new era, Vera Bradley’s rebrand fits countless styles and occasions. It features a range. Check out 12 standout pieces that are perfect for gifts or your next style upgrade.
Best Vera Bradley Products to Buy
original tote bag
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One of Vera Bradley’s most iconic designs is the Original Tote Bag. We’re glad this product entered the rebrand era and helped the label stay true to its roots. This style is available in dozens of colors, patterns, and finishes, including this lotus design that blends neutral vibes with a dressing of dopamine. This maximalist yet classic look makes it the perfect everyday bag for work, errands, the gym, and more.
ultimate travel case
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If you follow influencer Emily Kaiser on TikTok (or have met her on FYP), you’ll love this bow that blends a classic Vera Bradley quilted finish with a touch of modern coquette You may recognize the travel case covered in . Perfect for travel or everyday use, this case holds all your essentials and more, thanks to its three compartments and space for makeup brushes.
break crossbody
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If you prefer leather finishes to the quilted style pioneered by Vera Bradley, the brand’s latest versions come in a variety of leather finishes. This black crossbody takes classic pebble leather into more playful territory with a sequined floral design.
lunch tote
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Gone are the days of carrying a brown paper bag containing your lunch to work or school. Take this as a sign to invest in a statement reusable lunch tote, like this butterfly-covered style. Available in multiple prints and fabrics, this tote features a zipper closure and food-safe lining.
zip card pouch
vera bradley
Card holders and pouches are sometimes a smart and efficient alternative to wallets. This takes up less space than a traditional wallet and is perfect if you only need your ID and a few cards. You can also use it as a functional bag charm or attach it to your keychain.
original duffel bag large
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If you’re doing a lot of weekend trips or quick overnight stays, and rolling around is too much luggage, one of Vera Bradley’s bright stars is its selection of duffel bags. This one in particular features a teddy bear pattern on a sleek evergreen base, giving it an almost Ralph Lauren vibe at a fraction of the cost. It has plenty of capacity and has pockets on both the inside and outside, making it easy to organize your belongings.
bitty bear bag charm
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Bag charms are truly the item of the moment. If you’re looking to jump on the trend and give your handbag a Jane Birkin look, this elegant bear is perfect for you. Add some personality to your favorite IT bag.
square market tote
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Want to improve your farmers market tote bag? Look no further than this rugged option. The paisley pattern is super cute and perfect for grocery shopping or other errands.
Wicked Taber Dumpling Bag
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Like many other fashion brands today, Vera Bradley is currently presenting the Wicked collaboration, which interprets Elphaba and Glinda’s style through both brand signature and unexpected designs. This pleated bag fits perfectly into an all-black aesthetic and integrates a witchy vibe with tiny beaded moon and star details.
laptop insert
vera bradley
Still carrying around your laptop without a protective case? It’s finally time to get a laptop sleeve and upgrade your life. This insert from Vera Bradley measures 15.25″ x 11.25″ and can accommodate most laptops. This is a product that you will want to use every day, from traveling to commuting to work or school.
large pouch
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If you’re a fan of porches, we’re by your side. Pouches are incredibly versatile for everything you want to carry and organize. Whether you need makeup, cords, travel essentials, or anything else, you can store it all in this large pouch. This red and white print feels classic and fun, but it’s available in dozens of colors and fabrics.
Stainless steel XL tumbler with handle
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Go over there, Stanley: There’s a new cup in town that combines functionality with fun patterns. If you want to differentiate yourself with an emotional support water bottle, add this stainless steel tumbler to your collection. Available in four variations, this bottle can hold up to 40 ounces of your favorite hot or cold beverage (and keep it that way for hours).
