Top Percent combines science-backed ingredients to enhance focus and energy for high performers without the crash of stimulants.
Breaking the Mold: Top Percent’s New Approach to Peak Performance
In today’s high-pressure world, many people are turning to stimulants and “quick-fix” solutions to fuel their daily hustle. But Shad Wong, founder of Top Percent, saw an opportunity to challenge the status quo. Instead of relying on harsh stimulants or artificial energy boosters, Top Percent is introducing a new way to perform at your peak, without the crash or burnout.
Founded in New Zealand, Top Percent is a performance brand that’s redefining how we think about focus, energy, and mental clarity. The brand’s flagship product, NeuroFlow, is a fast-acting cognitive blend designed for high performers, entrepreneurs, athletes, students, and creators, who demand sustained focus and calm energy in today’s overstimulated world.
Top Percent’s philosophy is simple: peak performance doesn’t have to come at the cost of your health. The brand’s mission is to help people feel sharper, calmer, and more productive, all while avoiding the negative side effects of traditional stimulants.
From Burnout to Breakthrough: The Story Behind Top Percent
Top Percent was born from the personal experience of Shad Wong, who spent years battling burnout, brain fog, and overstimulation while running multiple high-pressure businesses across New Zealand and Asia. As an entrepreneur who built several seven- and eight-figure product brands, Shad had firsthand experience with the toll that constant hustle can take on mental clarity and physical health.
“I built Top Percent for people who demand more from themselves, to prove you can perform at your peak without burning out,” says Shad Wong, Founder of Top Percent.
Frustrated by the lack of effective, clean alternatives to the typical energy supplements, Shad set out to create a brand that prioritized wellness and sustainable focus. Top Percent’s products are designed not just for biohackers or elite athletes but for anyone striving to elevate their performance, whether in work, training, or creativity.
Clean, Science-Backed Ingredients for Real Performance
What sets Top Percent apart from its competitors is its focus on clean, science-backed performance without the reliance on heavy stimulants or exaggerated marketing. Their formulas use nootropics, adaptogens, and natural caffeine to provide energy and mental clarity that support the body’s natural rhythms.
NeuroFlow, Top Percent’s flagship product, is a cognitive blend designed with research-driven ingredients that help enhance focus and support sustained mental energy. Users have reported feeling more focused and balanced after taking NeuroFlow, with effects that are designed to be sustainable and without the jitters or crashes commonly associated with traditional stimulants.
“We’re committed to delivering results that are fast, effective, and built for long-term wellness, without the harmful effects you often see in typical energy products,” says Wong. “NeuroFlow was designed for people who need to perform at their best, but without the toll of overstimulation.”
The Top Percent Mindset: Beyond Supplements
Top Percent is not just another supplement brand, it’s a mindset. The brand is building a community of high performers who prioritize their mental and physical well-being while striving for peak performance. This isn’t about quick hacks or empty promises, it’s about building sustainable habits that promote long-term success.
With a focus on transparency, quality, and real-world results, Top Percent has quickly gained traction across New Zealand, Australia, Canada, the UK, and the United States. The brand’s growing online community consists of professionals, creatives, and athletes who are all striving to operate at their best, mentally and physically, without compromising their health.
“We built Top Percent for a new kind of performer,” says Shad Wong. “Our products are made for people who want more, more focus, more energy, more clarity, but without the toll of burnout or overstimulation. It’s about being at your best, consistently.”

Why Top Percent Stands Out
Top Percent’s ability to deliver sustained, clean energy sets it apart from the competition. While many performance products rely on heavy doses of caffeine or artificial stimulants, Top Percent uses a carefully crafted blend of natural ingredients to enhance mental clarity, focus, and energy in a way that supports the body rather than depletes it.
The brand’s commitment to science-backed formulations, premium design, and real-world results has helped Top Percent become a leader in the performance space. It’s not just about selling a product; it’s about helping people adopt a healthier approach to peak performance, all while supporting their long-term well-being.
“We believe that peak performance should be accessible to anyone, whether you’re an entrepreneur, an athlete, or someone with big creative ambitions,” Wong says. “Top Percent is for anyone who wants to achieve more and live their best life, without the crash or burnout.”
Join the Top Percent Community
Top Percent is more than just a performance brand, it’s a movement. A movement that believes peak performance doesn’t have to come at the cost of your health. It’s a brand for people who want to elevate their focus, energy, and mental clarity in a sustainable way.
If you’re looking for a cleaner, smarter approach to performance, visit Top Percent’s website to learn more about their products and join their community of high performers. You can also follow them on Instagram and Facebook for updates and more about their journey to redefine what it means to be at your best.