The One Co Agency is shaking up influencer marketing with a matchmaking approach that connects small businesses with influencers who truly resonate with their brand.
Most small business owners know the feeling of putting their heart and soul into their work and still wondering how to get more people to notice. They have a great product, offer impeccable service, and a story worth sharing, but getting that story out there can feel like the hardest part.
That’s exactly what Davinia Gordon noticed when she started The One Co Agency. She saw how small businesses were being left out of the marketing conversation, while big brands dominated the spotlight.
Through The One Co DG Brand Partnerships, is helping small businesses connect with their ideal clients through brand partnerships.
For many small businesses, this approach is opening doors they didn’t even know existed. It’s giving them a way to grow that feels natural, personal, and within reach.
The Problem with Traditional Influencer Marketing
The default thought process when small business owners think about marketing is an ad, because for too long, influencer marketing has been sold to small businesses as something that only works for big brands with enormous advertising budgets. As a result, many smaller companies either don’t know this is an option or they shy away from using influencers, unsure if it’s a viable option for them.
“It’s no wonder so many small business owners are overwhelmed and frustrated,” says Davinia Gordon, Owner of The One Co. “They’re constantly bombarded with conflicting advice from gurus promising fast results or telling them that they need to spend more than they can afford to make an impact. The reality is, it’s not about spending more money, it’s about spending smarter.”
Connecting Businesses with the Right Influencers
At The One Co, Gordon and her team are leaning into the matchmaking element.. Instead of following the traditional influencer marketing playbook, they’ve created a matchmaking model that pairs small businesses with influencers who genuinely align with their values, audience, and goals.
“We refer to it as the ‘Bumble of Influencer Marketing,’” Gordon explains. “It’s about creating authentic connections between brands and influencers, not just picking people based on how many followers they have. The right influencer can do so much more than just promote a product, they can become a true advocate for the brand and help build real trust with their audience.”
This matchmaking approach isn’t about throwing money at big names and hoping for the best. It’s about selecting influencers who are the right fit for each business, ensuring that the partnership is genuine and that the campaign will resonate with both the influencer’s audience and the business’s customers.
Why Matchmaking Works for Small Businesses
Unlike large corporations that can afford to run high-budget influencer campaigns, small businesses need a more personalized, strategic approach. That’s where The One Co comes in. By focusing on the quality of the influencer partnership, not just the numbers, The One Co ensures that small businesses can leverage the power of influencer marketing without overspending or wasting resources.
“With our matchmaking model, small businesses can benefit from highly-targeted campaigns that are designed to bring in real, measurable results,” says Gordon. “It’s not about the size of the influencer’s following, it’s about whether or not their audience is the right fit for your brand.”
This personalized approach also helps businesses avoid the hype and confusion that often come with influencer marketing. “We want to make the process clear and straightforward.” Gordon explains. “There’s no need to jump from one strategy to the next or hire expensive gurus who promise the world. With our approach, businesses can stay focused on what matters:“building a strong, authentic connection with their customers, while enjoying an affordable path to becoming truly prominent.”
In an era where AI-generated content is becoming ubiquitous and often indistinguishable we are already seeing consumers experiencing ‘AI fatigue.’ They’re tuning out generic, formulaic messaging and seeking authenticity.
According to Sprout Social’s 2025 Pulse Survey, 55% of consumers trust human-created content more than AI content and 66% of Gen Z and Millennials feel this way most strongly (MarTech, 2026). When AI content is undisclosed, it’s the #1 consumer concern on social media (Sprout Social). And 52% reduce engagement once they suspect that it is made with AI (SmythOS). The One Co’s human-led, values-driven approach to influencer matchmaking directly answers this demand: real connections, real voices, real trust with real people.
We understand that when it comes to building brand loyalty, nothing replaces the human touch.
How The One Co Simplifies Influencer Marketing for Small Businesses
One of the biggest challenges small businesses face is the overwhelming amount of information and options available when it comes to marketing. Many business owners end up trying different strategies, only to find that they don’t know what works, or they lack the time to manage multiple channels and campaigns.
At The One Co Agency, the process is simple and streamlined. Davinia and her team handle everything from influencer selection to campaign execution, ensuring that businesses can sit back and focus on what they do best. This hands-off approach allows clients to enjoy the benefits of influencer marketing without the headaches.
“Small business owners don’t have time to become content creators, marketing experts or spend all their time chasing after influencers,” Gordon explains. “We take care of the strategy, the influencer outreach, and the campaign management, so our clients can concentrate on running their business, confident that content is being created for their chosen social platforms. It’s all about making influencer marketing accessible and visibility effortless.”
The Future of Influencer Marketing for Small Businesses
The future of influencer marketing for small businesses is bright, and The One Co Agency is leading the way. By offering a matchmaking model that’s built around authenticity, relevance, and strategic partnerships, the agency is proving that small businesses don’t need to be left behind or fall at the first hurdle.They just need the right influencer, the right fit, and the right approach.
For The One Co, it’s about more than just influencer marketing, it’s about empowering small businesses to thrive through partnerships that drive growth and success. “Small businesses can be just as powerful in influencer marketing as the big brands,” Gordon says. “They just need a customized strategy and the right influencer who genuinely believes in their vision.”
Take the Next Step: Make Influencer Marketing Work for You
If you’re a small business owner looking to make influencer marketing work for your brand, The One Co is ready to help. Take the uncertainty out of influencer marketing and start building partnerships that genuinely align with your goals, and, more importantly, make your brand visible. The matchmaking approach is a smarter, more effective way to run campaigns that bring real results.
Visit The One Co Agency today to learn more about how they can help you grow your business through personalized, authentic influencer partnerships.Follow The One Co Agency on Instagram to see the human side of influencer marketing and how the right connections unfold: @theonecoagency.
