In July 2024, as war sirens wailed over Tel Aviv, Danna Kushnir, with her two-month-old daughter in her arms, made the life-altering decision to board a plane to New York. It wasn’t the rockets that pushed her to leave — she had become almost accustomed to the daily threat. But the timing, amidst the chaos and uncertainty, made it a heavier decision. What she was really leaving behind was a successful career in Israel: a hard-earned reputation as one of the country’s most in-demand social media managers and content creators, along with a thriving community she had built over the years.
She had no job lined up, no apartment waiting for her, and no grand strategy — only the courage to start anew.
Fast forward one year, and Danna is now the founder of Mantra Digital House, a growing agency that helps sensitive entrepreneurs and soulful brands transform their personal stories into powerful, authentic businesses. For Danna, this isn’t just marketing; it’s a philosophy rooted in her own journey of rebuilding — as a woman, as a mother, and as an entrepreneur.
“I didn’t come to America to chase the typical dream,” Danna reflects. “I came here carrying stories that felt too heavy to hold alone — stories of survival, of starting over, of finding light in the darkness. And I learned that when you dare to share those stories, they stop weighing you down and begin to lift others up.”
Before New York, before the sleepless nights of new motherhood in a foreign country, Danna faced other battles. A survivor of sexual trauma, she doesn’t shy away from this truth, but neither does she allow it to define her. She speaks of it not from a place of victimhood, but with the grace of someone who has transformed her wounds into wisdom.
“Most people think personal branding is about showcasing your highlight reel,” she says. “But real connection happens in the shadows, in the moments you thought you might break but didn’t. That’s where your medicine lives.”
This belief has become the cornerstone of her work.
This philosophy has become the cornerstone of her work. While other marketing mentors promise six-figure months and viral fame, Danna offers something different: alignment. She guides her clients to dig deep into their personal narratives, to find the threads that connect their pain to their purpose, and to weave those threads into brands that feel alive.
The approach is unconventional, even radical in an industry obsessed with algorithms and analytics. But for the sensitive souls and soulful creators who find their way to her, it’s exactly what they’ve been searching for. These are entrepreneurs who feel called to something greater than profit margins — they want their work to matter, to heal, to transform.
This isn’t just philosophy for her; it’s lived experience. Every post she creates, every strategy she develops, comes from a place of deep knowing. She understands what it means to rebuild from nothing because she’s done it. She knows the courage it takes to be vulnerable in public because she practices it daily. She recognizes the power of authentic storytelling because it saved her life.
Moving from Israel to New York wasn’t just a geographical shift — it was a complete reconstruction of identity. In Israel, Danna had already proven herself, managing campaigns for leading brands and earning a reputation as a trusted name in storytelling-driven marketing. In New York, she was starting from zero, navigating the challenges of motherhood, adapting to a new culture, and processing the weight of leaving her home during wartime.
Instead of letting these challenges define her, Danna chose to share them. On social media, she documented the sleepless nights, the moments of doubt, and the small victories that felt like miracles. And something remarkable happened: people began reaching out — not just for marketing help, but for guidance on telling their own stories.
“I realized that social media could be more than just a tool,” she explains. “It could be a mirror that helps us see ourselves more clearly, and medicine that helps us heal. When we share our truth, we give others permission to do the same.”
This realization led to the evolution of Mantra Digital House from a traditional digital marketing agency into something more holistic. Yes, Danna still creates content strategies and manages social media campaigns. But now, every strategy begins with a deeper question: What truth are you ready to share? What part of your story could become someone else’s survival guide?
Her clients aren’t just building brands; they’re building bridges — between their past and their future, between their wounds and their wisdom, between their individual healing and collective transformation. They’re learning that vulnerability isn’t weakness; it’s the ultimate strength. That authenticity isn’t a marketing tactic; it’s a way of being. That success isn’t just about what you achieve; it’s about who you become in the process.
The results speak for themselves, though Danna is quick to point out that the metrics that matter most can’t always be measured in likes or revenue. Yes, her clients see growth in their businesses. But more importantly, they report feeling more aligned, more authentic, more alive. They stop hiding behind perfect facades and start showing up as themselves — messy, beautiful, real.
This is the new paradigm Danna is creating: business as a path of healing, entrepreneurship as spiritual practice, storytelling as medicine. It’s not for everyone. It requires courage, vulnerability, and a willingness to look at the parts of yourself you’ve been hiding. But for those ready to do the work, the rewards extend far beyond business success.
As she continues to build her life in New York, raising her daughter while growing her business, Danna embodies the transformation she teaches. She’s proof that you can honor your pain without being defined by it, that you can build success without sacrificing your soul, that you can create a brand that doesn’t just sell but serves, heals, and inspires.
Her story reminds us that sometimes the most powerful thing we can do is tell the truth — our whole truth, not just the pretty parts. Because in that truth lies our medicine, our magic, our ability to light the way for others walking similar paths.
For those ready to transform their stories into brands that heal, to build businesses aligned with their souls, to stop hiding and start shining, Danna Kushnir stands as both guide and inspiration. She’s walked through the fire and emerged not hardened but softened, not bitter but wise, not broken but beautifully whole. And she’s ready to show others how to do the same.
To begin your journey of turning truth into power and building a brand that heals, visit Dannakushnir.com. Follow Danna’s personal transformations on Instagram, explore Mantra Digital House on Instagram, and connect professionally on LinkedIn. Your story is medicine — it’s time to share it with the world.
