When Fae Johnson became a mother, she anticipated change—but not the kind that would leave her reevaluating her approach to balance, ambition, and the modern workplace.
As a high-performing professional with big dreams and a deep sense of purpose, Fae was at a pivotal moment after returning from maternity leave. The structures that once felt stable now seemed rigid, and the policies that promised support seemed insufficient. It became clear that many systems, though effective in certain ways, were not designed with the complexities of motherhood in mind.
“I wasn’t just trying to do it all—I had to,” Fae reflects. “And when I found myself stepping outside the traditional model, it was clear how inflexible and outdated it could be in supporting working mothers.”
Rather than pushing herself further into burnout, Fae made a conscious decision to explore a different path—one that would eventually lay the foundation for everything she does today. She decided to walk away from the traditional career trajectory and begin creating a new framework, one built for women like her: ambitious, nurturing, multidimensional, and ready to move beyond the need to choose between professional success and family presence.
Today, Fae is the founder of This Business Mom LLC, where she uses her experiences to guide other women in creating businesses that align with their real lives—not the lives they are often told they must lead. Her work focuses on helping mothers make room for their ambitions while preserving their well-being, their families, and their values.
In 2025, This Business Mom LLC, founded by Fae Johnson, is being recognized by Best of Best Review with the distinction of Best Affiliate Marketing Training for Moms in the U.S. of 2025. This honor reflects a broader shift in how women—particularly mothers—are redefining entrepreneurship in a post-pandemic economy.
From Corporate Walls to Digital Pathways
Fae Johnson’s journey began not with a business plan, but with a life pivot. After losing her corporate position while on maternity leave, she sought a way to remain present with her child while also regaining financial stability. The result was the creation of This Business Mom LLC, a venture rooted in shared experiences, empathy, and resilience.
Her mission has expanded beyond just creating space for women in the business world. It speaks to a larger conversation about equity, agency, and the importance of evolving workplace structures that allow individuals—both women and men—to thrive without sacrificing their personal lives.
“I wanted to create something that recognizes the often unseen labor women perform while offering a new model—one built around freedom, passion, and long-term sustainability, not just hustle,” Fae explains.
Her approach to business is grounded in intentionality and sustainability. Instead of emphasizing overnight success or universal strategies, Fae encourages women to focus on what truly matters: their values, their energy, and their long-term vision. She teaches how to build systems that support, rather than overextend, working mothers.
Through mentorship, storytelling, and a commitment to transparency, Fae is working to reshape how society views the intersection of motherhood and ambition. Her message is clear: it is entirely possible to be both a present mother and a powerful creator—without having to sacrifice one for the other.
Fae’s work is not just about making space for women; it’s about creating workplace flexibility that benefits everyone. By embracing innovation and flexibility in how we approach work-life balance, both women and men can enjoy more fulfilling lives. As the world continues to evolve, voices like Fae’s are vital in driving positive change for a more inclusive, supportive, and balanced future.
About the Author:
Fae Johnson is the founder of This Business Mom LLC, where she helps women build intentional, home-based businesses. She shares insights on motherhood, entrepreneurship, and work-life balance through her social media channels and digital resources. Visit her Instagram.
