Quemsa Afrique blends African heritage with global fashion, creating jewelry that tells stories and unites cultures.
As the saying goes, “if you beat the data well enough, it will dance to your tune”. Likewise, fashion is that one genre of life where experiences shape perception and facts become subjective.
In some parts of East Africa like Ethiopia and Kenya , wearing a lip plate was and still is a symbol of rich culture, across Europe having a very slim waist and a bogus gown was a luxury synonymous to royalty and class.
The definition humans give to fashion has shaped the civilization of mankind for centuries and even though fashion has evolved over time, just like music, its tune transcends borders and souls.
Growing up with a Ghanaian father and Nigerian mother, Queen Murjanatu Attah learned early on that identity is one of the most powerful languages.
As a young girl who was opportune to taste the aroma of different cultures in Africa, Queen Murjanatu grew very deeply in love with the artistic nature of the various communities she’s lived in. In a statement, she recounts how a lot of people, especially those outside the continent don’t know how diverse the continent is, “Africa is home to thousands of languages, numerous human races, cultures and landscape, that itself is an art of its own,” she says with a smile.
But her love for statement pieces began long before the brand. As a child, she admired the bold jewelry worn by her grandmother, a woman whose elegance left a timeless imprint. “I would try on her pieces,” Queen Murjanatu recalls. “And she would laugh and say, ‘This is too much of a statement; it’s not for kids.’” Those moments stayed with her, shaping her taste for boldness and her passion for meaningful design.
The Birth of Quemsa Afrique
Queen Murjanatu’s journey as a jewelry designer remained private for years. She would sketch, create, and experiment with pieces just for herself. But in 2020, when the world was in a state of uncertainty during COVID-19, she felt a deeper pull.
“That year forced most people to pause,” she says. “And in that stillness, I found clarity. I wanted to create something that carried meaning — something that could connect people even when we were all far apart.”
That period marked the birth of Quemsa Afrique. Over the years, her creativity has connected with people from Africa, the USA, Canada, the UK, Luxembourg, Germany, and many more places, showing that stories can travel farther than borders.
What began as a desire to craft beautiful, statement jewelry pieces quickly transformed into something far greater: a mission to preserve African heritage while making it accessible to the global community.
Queen Murjanatu’s journey began with an idea rooted in deep cultural significance, but her vision was not just to make beautiful jewelry. It was to offer pieces that connect with people’s experiences, no matter where they come from. The story of Quemsa Afrique is as much about overcoming obstacles as it is about creativity and cultural unity.
While in Ghana, Queen Murjanatu Attah earned her Bachelor’s of Science degree in psychology and a Master’s of Science in International Business. She speaks about how her education has helped her to understand the human mind. “You can only build for those you understand,” she said.
This blend of human understanding and business strategy helped her shape Quemsa Afrique into a brand rooted in authenticity and purpose.
“Quemsa Afrique exists so people can feel seen, in their identity, life journey, and experience the similarities across cultures,” she explains. “Our pieces are messages. They speak, they remind, they empower.”
Photo of Queen Murjanatu Attah , Founder (Quemsa Afrique)
Overcoming Obstacles, Achieving Breakthroughs
But the road to success was not without its hurdles. As with any entrepreneurial journey, Queen Murjanatu faced challenges that tested her resolve. Building a brand with a mission to bring African heritage into global fashion required navigating complex logistics, sourcing indigenous materials, and maintaining authenticity while scaling her business.
Her commitment to quality and craftsmanship, however, never wavered. Instead of cutting corners or sacrificing the story behind her jewelry, Queen Murjanatu built a brand based on transparency, community, and trust.
“We are not just selling jewelry,” she says. “We are building a community of hands, hearts, and stories.”
In addition to the intricacy of design, her commitment to after-purchase care has become a cornerstone of Quemsa Afrique’s ethos. Beyond the stunning pieces themselves, Quemsa Afrique offers polishing and repair services for its customers. This service ensures that every piece of jewelry not only remains timeless but continues to serve as a lasting memory, something that can be passed down for generations.
What Sets Quemsa Afrique Apart?
What truly sets Quemsa Afrique apart from the competition is its unique combination of storytelling, craftsmanship, and culture. While many jewelry brands focus on trends, Quemsa Afrique emphasizes heritage, purpose, and the power of a well-told story. The pieces crafted by Queen Murjanatu and her team are meant to be worn, but they are also designed to make a statement, an affirmation of individuality, heritage, and global unity.
Queen Murjanatu is passionate about the lasting impact of her jewelry, and this is reflected in the materials, design, and mission behind every piece. “We are on a mission to create jewelry that can last more than one generation,” she says. “It’s not just about buying a beautiful piece; it’s about investing in something that tells your story, and that of your ancestors.”
Additionally, Quemsa Afrique’s commitment to sustainability and cultural authenticity ensures that every piece is more than just a fashion statement; it’s a cultural symbol. The brand’s dedication to representing diverse backgrounds and experiences through jewelry makes it a truly global brand. “We are not just building a brand,” Queen Murjanatu says, “we are building a space where culture, creativity, and confidence meet.”
The Future of Quemsa Afrique
Looking ahead, Queen Murjanatu remains focused on expanding her brand’s reach while staying true to its roots. She envisions Quemsa Afrique becoming a global leader in luxury handmade jewelry and fashion that blends African heritage with contemporary style. “For women with main character energy,” she says with a smile, referencing one of her preferred taglines. “Quemsa Afrique is for people who understand their worth and their story.”
The road ahead is bright, with plans to expand internationally and continue growing the community that supports the brand.
As for Queen Murjanatu herself, her vision is clear. “We want to be a name synonymous with luxury, quality, and cultural storytelling,” she says. “And most importantly, we want to create pieces that empower, that speak, that remind people of who they are and where they come from.”
Discover More About Quemsa Afrique:
- Follow Quemsa Afrique on Instagram: Instagram Link
- Visit the official website: Quemsa Afrique Website
- Find Quemsa Afrique’s location on Google Maps: Google Maps Location
- Watch a video about Quemsa Afrique: YouTube Link
- Queen Murjanatu on LinkedIn
