Good Intent Clean Beauty is a skincare brand committed to delivering natural, organic, and clean beauty products that offer transparency, sustainability, and exceptional quality. At the heart of Good Intent is a deep commitment to using ingredients derived from the pristine environment of the Baltic region, known for its short but intense summers and unique ecosystems. This rare environment produces botanicals that are rich in actives, making them an ideal foundation for skincare that not only nourishes the skin but also aligns with holistic wellness.
Founded by Ann Ybera, the owner of Good Intent Clean Beauty, the brand stands out in the beauty industry for its combination of scientific precision and botanical intelligence. “At Good Intent, transparency is our promise. We list every ingredient we use—nothing hidden, nothing harmful,” says Ybera. “We are deeply committed to providing our customers with products that are safe, effective, and made with the highest standards of sustainability.”
Good Intent Clean Beauty offers a broad range of skincare products, including anti-aging solutions, allergen-label free options, and products designed for sensitive skin. All of the brand’s offerings are made with a blend of natural, sustainably sourced ingredients and are certified by Ecocert under the globally recognized COSMOS standard. This certification ensures that the products meet rigorous safety, sustainability, and purity benchmarks.
The Power of Baltic Botanicals
The Baltic region is renowned for its rich biodiversity, and its native wildflowers and herbs are known to be exceptionally potent. The short but intense summer blooming season in this region creates plants that are brimming with powerful actives—nature’s own survival tools. These unique plant-based ingredients form the core of Good Intent’s skincare products, allowing the brand to deliver highly effective solutions that nourish, protect, and restore the skin.
The botanicals used by Good Intent Clean Beauty are sustainably harvested from certified organic farms. These ingredients are free from pesticides and chemicals, ensuring that the final products are as pure and potent as possible. The brand’s formulations include organic plant-based ingredients, pure mineral pigments for its makeup range, and fragrance compositions that are 100% vegan and crafted from natural aromatic ingredients, completely free from synthetic preservatives and phosphates.
A Holistic Approach to Beauty
At Good Intent Clean Beauty, the philosophy extends beyond just skincare. The brand promotes clean beauty as a holistic approach to overall wellness. Every product is created with the intention to not only improve the appearance of the skin but to contribute to the overall health and vitality of its users. “We believe skincare should be high-performing, skin-loving, and respectful of the planet,” says Ybera. “Our products are designed to nurture, protect, and empower, without compromising on efficacy or sustainability.”
Good Intent’s clean beauty ethos is evident in every aspect of its business. The brand adheres to the strictest standards for organic and natural certifications, and all of its products are cruelty-free, ensuring that they are never tested on animals. Additionally, the company prioritizes ethical sourcing and eco-conscious practices in every step of the product development process.
Transparency and Sustainability in Every Product
One of the most significant aspects that set Good Intent apart from its competitors is its commitment to transparency. Customers can trust that every product from Good Intent Clean Beauty is free from harmful chemicals and toxins. The brand ensures that every ingredient is listed clearly, and all products are made with the highest quality natural and organic ingredients.
Good Intent’s COSMOS-certified skincare line adheres to some of the most stringent standards in the beauty industry. Products that are COSMOS Organic certified contain at least 95% of total ingredients from natural origin, with at least 10% of the total ingredients coming from organic farming. This ensures that the skincare products not only deliver visible results but also meet rigorous environmental and ethical standards.
Cruelty-Free and Ethical Sourcing
In addition to being certified organic, Good Intent Clean Beauty is committed to being 100% cruelty-free. The brand’s commitment to ethical practices extends beyond ingredient sourcing to the manufacturing process. The company ensures that all of its products are created with the utmost respect for both people and the planet, from the sustainable harvesting of raw materials to the eco-friendly packaging that minimizes its environmental footprint.
Every Good Intent product is made with purpose: to offer effective, safe, and sustainable beauty solutions that align with the values of conscious consumers who prioritize both personal wellness and environmental responsibility.
A Commitment to Excellence
Good Intent Clean Beauty has earned recognition for its dedication to producing some of the highest-quality skincare and cosmetics available. The brand’s focus on sustainable beauty and transparency resonates with consumers who are increasingly looking for skincare solutions that align with their values. With an emphasis on purity, integrity, and sustainability, Good Intent has positioned itself as a standout in the competitive clean beauty market.
Ybera has stated that her dream for the company is to continue educating consumers about the importance of clean, organic beauty and to expand Good Intent’s reach globally. The company’s success so far in the industry has positioned it as a potential leader in the growing clean beauty movement, which focuses on both high performance and environmental responsibility.
Expanding the Clean Beauty Movement
Looking ahead, Good Intent Clean Beauty is committed to expanding its product line while maintaining the high standards it has set for natural and organic skincare. The company plans to launch more products that offer a holistic approach to beauty, with a focus on anti-aging, sensitive skin, and allergen-free options.
Consumers can expect more products that combine the best of nature’s botanicals with cutting-edge scientific formulations, all designed to deliver results without compromising safety or sustainability. As the clean beauty movement continues to grow, Good Intent Clean Beauty is poised to be at the forefront of this important shift in the beauty industry.
Why Good Intent Clean Beauty Stands Out
Good Intent Clean Beauty offers a truly unique value proposition: the fusion of nature’s rarest actives with scientific precision. The brand’s products not only deliver visible results but also align with consumers’ increasing demand for transparency, ethical practices, and sustainable beauty. With its commitment to clean, organic, and cruelty-free skincare, Good Intent Clean Beauty is setting a new standard for the beauty industry, proving that high-performance skincare can be both effective and kind to the planet.
Consumers who prioritize clean beauty will find a reliable ally in Good Intent Clean Beauty, with a range of skincare and makeup products that are rooted in sustainability and powered by science. The future of beauty is clean, ethical, and effective—and Good Intent is leading the way.
For more information about Good Intent Clean Beauty, please visit Good Intent Clean Beauty or follow them on social media at Instagram, Facebook, TikTok, YouTube, and Pinterest.
Explore their products on Amazon at Good Intent Clean Beauty Amazon Store.
