Discover how Aisling Powell’s innovative marketing system turned local business challenges into success stories.
From Struggling Makeup Artist to Marketing Leader: Aisling Powell’s Journey
When Aisling Powell opened her first makeup and eyebrow studio in Dublin in 2013, she carried years of expertise working with high-profile clients in the fashion, film, and TV industries, including as a celebrity makeup artist for RTÉ. Despite her skills, success didn’t follow naturally. Powell’s early business struggles revealed a crucial lesson: exceptional talent doesn’t automatically lead to business success.
“I thought my skills would bring in clients,” Powell recalls. “But being great at what you do means nothing if no one knows about you.”
The Hard Truth: Marketing Matters More Than Talent
Like many small business owners, Powell initially relied on various marketing tactics, from hiring social media managers to running ads, but her efforts were met with little success. “I was spending money I didn’t have, hoping something would work,” Powell says. “It didn’t. I ended up in debt.”
At her lowest point, Powell had a realization that shifted her perspective: marketing is 80% of success, and talent is only 20%. The insight helped Powell turn her business around, moving from struggling to fully booked within months.
Introducing House of Bosses
This experience laid the groundwork for House of Bosses, a marketing solution designed specifically for service-based business owners who are skilled at their craft but overwhelmed by the complexities of marketing. House of Bosses is not an agency; it’s a system that empowers business owners to manage their marketing with clarity and structure.
“It’s a system you actually own,” Powell explains. “We build it together your message, your automations, your voice so your business operates with clarity, not confusion.”
The House of Bosses System
House of Bosses consists of three key components:
- The Business Fix: A short consultancy that quickly identifies and resolves marketing challenges.
- The Business Roadmap: A mentorship program where business owners create their own AI-driven marketing systems, producing content and campaigns in their voice, saving time and effort.
- AI Automate: A plug-in system that runs marketing efforts automatically, from emails to lead generation, while business owners focus on serving clients.
Real Results for Real Businesses
The success of House of Bosses is reflected in its impact on local businesses. Sheila, Director at Coogan Bergin Clinic, saw a 65% open rate on email campaigns and 10 new bookings overnight. “For the first time in 40 years, we actually feel in control of our marketing,” she says.
Sara, owner of SkinGlow Clinic, shares her experience: “Before House of Bosses, I was working nonstop, cutting prices, and still struggling. Now I have structure, confidence, and steady bookings.”
These real-world success stories highlight how a streamlined marketing strategy can transform a business from being overlooked to in-demand.
The Core Message: Marketing Made Simple
House of Bosses is about systematizing marketing to make it simple, strategic, and sustainable. Powell’s focus is on helping business owners regain their confidence in marketing so they can return to doing what they love. “I built House of Bosses so business owners can focus on their passion without the stress of managing ineffective marketing,” Powell says.
With House of Bosses, small businesses gain a comprehensive marketing system that grows their reach and strengthens their position in the marketplace, all while maintaining the authenticity of their brand and message.
About House of Bosses
House of Bosses, founded by Aisling Powell, provides consultancy, mentorship, and automation solutions for service-based business owners. It helps entrepreneurs simplify and systematize their marketing strategies, enabling them to increase visibility and attract consistent bookings. Learn more at houseofbosses.com.
