How Kurious Group is redefining consultancy and helping businesses thrive
“I don’t believe in quick fixes or empty promises, business growth requires strategy, patience, and a willingness to tackle the real issues.” says Monica, Founder and CEO of Kurious Group.
Located in Sydney, Australia, Kurious Group is rewriting the rules of business growth. At just 34 years old, this mother of two has created a powerhouse consultancy that has helped businesses across the globe scale into multi-million-dollar operations. Kurious Group, which originally started as a solo venture in 2018, has since transformed into a full-scale consultancy firm recognized for its innovative marketing and sales strategies, hands-on approach, and incredible track record of success. The company’s client list spans portraiture studios, health & fitness, hospitality venues, fashion brands, and real estate agencies, many of whom have worked with Kurious for years.
“Most businesses already know their problems to some level,” says Monica. “What they need is someone who’ll roll up their sleeves and help implement real solutions, not just hand over a fancy report.”
Monica Koudsy’s journey from a mother, mentor, and entrepreneur to a globally recognized business leader is nothing short of inspiring. As the founder of Kurious Group, she has become a trusted voice in the entrepreneurial space, empowering business owners to take their ventures to the next level. Specializing in crafting high-converting marketing strategies, sales coaching, and digital design, Monica’s expertise is sought after by businesses of all sizes, especially within industries like portraiture, health and fitness, hospitality, fashion, automotive, beauty and real estate. “We’re not just another marketing agency, we become an extension of your team offering real solutions, real strategies and honest work. We won’t work with everyone, we want to ensure that it’s a fit for both and we’re honest about that” says Monica.
Her ability to balance family life with an extraordinary career is a testament to her leadership skills and resilience. Monica has built a consultancy that has not only scaled multiple businesses into six- and seven-figure revenue streams but also created a culture that reflects her values of empathy, transparency, and long-term partnership. Kurious Group isn’t just about short-term solutions; it’s about transforming businesses from the inside out, ensuring they have the infrastructure and strategy to sustain growth for years to come.
Monica’s journey as a business leader began with a deep sense of curiosity and a vision to empower small businesses with the tools they needed to succeed. Her expertise lies in helping entrepreneurs develop strong strategies, scale their operations, and close deals with confidence. It’s this real-world experience—combined with a relentless dedication to her clients—that has made her a mentor to business owners around the world, many of whom travel internationally to receive one-on-one coaching from Monica herself.
Today, the company serves clients globally, delivering custom-tailored solutions that focus on lead generation, sales strategy, brand development, social presence and business development. What sets Kurious Group apart from other consultancies is its deeply embedded partnership approach. Monica and her team don’t just work with clients; they become an extension of their businesses, integrating with their teams to better understand their operations and deliver strategies that drive tangible results. It’s this hands-on, deeply invested approach that has earned Kurious Group a reputation for being one of the most reliable partners in the industry.
What distinguishes Kurious Group in a heavily saturated industry is its integration approach. Rather than delivering recommendations and disappearing, Monica’s team works alongside clients, at times their staff, often spending time on-site to understand operational realities.
“We’ve had clients who came to us after spending thousands on agencies that delivered beautiful presentations but no implementable results,” says Monica. “We’re not interested in theoretical strategies – we want to see businesses grow, and that requires effort and time.”
This approach has produced tangible outcomes. One portrait studio client saw their average sale value increase by 42% after implementing a customer journey overhaul designed by Kurious Group. A hospitality venue doubled its weekday bookings after a strategically planned marketing campaign.
“At Kurious Group, we build relationships based on trust not transactions – and with that we see real results come in as we work in unity,” says Monica Koudsy. “We become part of our clients’ teams, and we treat their goals as our own. This creates a partnership built on trust and transparency, which allows for smarter, more sustainable growth.”
In addition to scaling businesses, Monica has built a company culture that mirrors her belief that people come first. As a leader, she believes that creating a positive and supportive internal culture is key to delivering exceptional results for clients. Each team member is treated like family and is empowered to grow within the company. Monica’s approach to leadership has fostered a culture of mentorship, with her team feeling as invested in their clients’ success as she does.
Kurious Group has worked with countless businesses across a range of industries, including some of the most successful portrait studios in the world. Entrepreneurs often travel great distances to work with Monica, trusting her to provide strategies and insights that lead to real, measurable success. Clients frequently stay with Kurious Group for years, citing the company’s dedication, integrity, and deep understanding of their unique business needs.
One of the key factors behind Kurious Group’s success is Monica’s ability to turn curiosity into clarity. She has a knack for distilling complex business challenges into simple, actionable strategies that drive growth. Her clients trust her to guide them through the toughest business hurdles, knowing that her solutions will lead to both short-term success and long-term stability.
What makes Kurious Group stand out in a crowded industry is its commitment to doing things differently. Monica and her team pride themselves on offering solutions that are grounded in honesty, transparency, and real-world results. Many of their clients come to Kurious Group after negative experiences with other agencies, having been burned by overhyped promises and underdelivered results. At Kurious Group, the focus is always on building real relationships, not just delivering a quick fix.
“We’re not here to sell flashy packages or empty promises,” says Monica. “We’re here to help businesses grow smartly and sustainably. And if we’re not the right fit, we’ll tell you—no smoke and mirrors. That’s the difference between us and other agencies.”
Monica’s story resonates with women everywhere who aspire to balance personal and professional success. As a mother of two, she understands the challenges that come with juggling family life and running a successful business. Yet, she has managed to not only grow a thriving company but also mentor other business owners on how to balance their careers and personal lives. Monica’s story is a testament to the fact that women can lead with heart and still deliver outstanding results. “It’s hard don’t let anyone tell you it isn’t. But with the right support system both at work and home, it’s possible to build something meaningful without sacrificing your family relationships.” says Monica.
For Monica, the heart of her business is its people—both the clients she serves and the team she leads. By creating a work culture that is values-driven and deeply committed to the success of its clients, Kurious Group has become a movement that goes beyond just business. It’s a place where strategy meets soul, and success is defined not just by revenue, but by the positive impact it has on people’s lives.
As Kurious Group continues to grow, Monica focuses on maintaining the company’s core values of curiosity, transparency, and partnership.
“Scale changes things,” she acknowledges. “Our challenge is growing while preserving what makes us effective, our ability to deeply understand each client’s business and deliver strategies that actually work for their specific situation.”
For businesses looking to grow sustainably, that approach offers an alternative to one-size-fits-all solutions and for Monica Koudsy, it’s the foundation of success that balances ambition with authenticity.
To learn more about Kurious Group, visit Kuriousgroup.com. Connect with Kurious Group on social media: Instagram: @kuriousgroup | Instagram: @monica.koudsy | Facebook: Kurious Group | For client reviews, visit Google Reviews: Kurious Group.