Crazy About Candles, a family-owned Florida brand, has turned a passion for cozy spaces and clean ingredients into a thriving home fragrance business that’s lighting up homes nationwide.
In a world full of mass-produced, impersonal products, Crazy About Candles stands as a shining example of what happens when passion and craftsmanship come together. Founded by Jason and Liz Taylor, this family-owned home fragrance brand is lighting up homes across the country, creating an emotional connection with customers through its beautifully crafted, hand-poured candles.
Born from a love for creating welcoming, cozy spaces, Crazy About Candles is quickly gaining recognition for its commitment to clean ingredients, premium fragrances, and small-batch craftsmanship. But what truly sets this brand apart is the story behind it: a husband-and-wife team who turned their passion for home comfort into a thriving business with a loyal following.
Crafting Comfort and Connection
Crazy About Candles isn’t just about selling candles, it’s about creating an experience. For Jason and Liz, the journey began in their Florida home, where they started making candles as a fun, family project. What started as a hobby grew into a full-fledged business when they realized the demand for candles that offered more than just a pleasant scent.
“We were crazy about creating candles that brought warmth, comfort, and a clean burn to our home,” says Liz, the creative lead of the brand. “But we also realized that there was a real need for candles that were made with clean ingredients, high-quality fragrance oils, and a lot of love.”
Their approach was simple yet profound: use 100% soy wax, cotton wicks, and premium fragrance oils to create candles that would transform spaces while offering a clean burn. Every scent was designed not just to fill a room, but to evoke emotions, memories, and connections. It wasn’t long before their hand-poured candles started gaining attention, and what started as a hobby evolved into Crazy About Candles, a fast-growing brand with a strong retail presence across the country.
The Power of Small-Batch Craftsmanship
One of the standout features of Crazy About Candles is their small-batch approach to production. Unlike mass-produced candles that often rely on cheap, synthetic materials, every candle from Crazy About Candles is meticulously handcrafted. This commitment to quality ensures that each candle provides a clean burn and long-lasting fragrance, making it more than just a decoration but an experience.
“Handcrafted candles allow us to maintain control over the quality and consistency of each product,” says Jason. “When you buy a Crazy About Candles product, you’re getting something special, crafted with care, attention to detail, and the finest ingredients.”
This focus on quality over quantity has garnered Crazy About Candles a loyal following of customers who appreciate the difference that small-batch candles make in their homes. Retailers also appreciate the brand’s boutique-friendly packaging and fast sell-through rates, with many carrying Crazy About Candles in their stores as a trusted brand.
A Family Story of Passion and Purpose
The heart of Crazy About Candles lies in the story of Jason and Liz, a husband-and-wife team who built their brand together, combining their individual talents and passions to create something special. Liz leads the creative side of the business, developing fragrances inspired by seasons, memories, and the warmth of home. Jason, on the other hand, brings the business vision to life, handling everything from wholesale partnerships to retailer outreach.
Their shared passion for creating beautiful, welcoming spaces has helped them build a brand that resonates deeply with their customers. “We believe that fragrance has the power to transform a space,” says Liz. “Candles are more than just a home accessory, they’re a way to create moments, evoke memories, and bring a sense of peace and comfort to any room.”
Their commitment to providing clean, sustainable ingredients and authentic craftsmanship shines through in every candle they create, and their dedication to family values adds an extra layer of meaning to the brand. Every candle is a reflection of their belief that products should be both beautiful and meaningful, offering an experience that lasts far beyond the moment the candle is lit.
Expanding Retail Presence and Consumer Loyalty
With a strong focus on quality and customer satisfaction, Crazy About Candles has expanded rapidly into shops across the nation. The brand has become a boutique favorite, beloved for its ability to create an emotional connection with consumers. With high repeat purchase rates and a loyal customer base, Crazy About Candles is poised for continued growth as it expands its retail footprint.
Retailers who carry Crazy About Candles praise the brand for its strong sell-through rates, consistent quality, and ability to create a memorable sensory experience for customers. The candles have found their place in homes and boutiques alike, lighting up spaces with scents that connect and comfort.
A Brand with Heart and Purpose
At the core of Crazy About Candles is a belief in the power of intentional craftsmanship and the desire to bring people together through the simple yet powerful experience of lighting a candle. For Jason and Liz, every candle represents more than just a product, it’s an embodiment of their journey, their love for their family, and their commitment to creating something beautiful and lasting.
“We’re a family business, and we put our heart into every candle we make,” says Jason. “Our goal is to create products that help people feel good in their spaces, whether it’s a cozy evening with family or a moment of relaxation after a long day.”
Join the Crazy About Candles Family
Crazy About Candles isn’t just a brand, it’s a movement to bring warmth, comfort, and authentic craftsmanship back to the home fragrance market. With every candle, they offer more than just a product, they offer an experience that transforms spaces and moments.
To explore their full collection of hand-poured, clean-burning candles and experience the difference for yourself, visit Crazy About Candles. Stay connected with the brand on Instagram and Facebook for the latest scents and collections.
