Style by Audra blends sustainability, elegance, and purpose, helping women embrace intentional fashion choices.
When Audra Oakes first stepped onto the runway in Ghana in 1997, she had no idea that fashion would become more than just an art form. It would become a powerful tool for transformation. As a former model with deep fashion roots, Audra quickly learned that true style is not defined by trends or excess, but by purpose, simplicity, and a mindful approach to dressing. This realization led her to create Style by Audra, an Australian-based fashion and lifestyle brand built on the principles of timeless elegance, sustainability, and intentionality.
Today, Style by Audra is not just a brand; it’s a movement that celebrates womanhood, empowerment, and the transformative power of fashion. Audra’s story is a testament to the blend of beauty with purpose, and the brand’s philosophy encourages women to live with intention, authenticity, and grace.
A Philosophy Rooted in Purpose
At the heart of Style by Audra is a belief that style is a reflection of creativity and mindful living. Audra’s understanding of fashion began long before she started her brand. After walking in her first fashion show and debuting her first collection in Ghana, Audra went on to study at the Australian Style Institute, where she honed her understanding of personal styling and the psychology behind clothing choices.
Her journey led to the creation of her signature 60/30/10 Style Philosophy, an elegant, minimalist framework designed to help women build versatile, sustainable wardrobes that reflect their personality and values. For Audra, style is about curating a wardrobe that honors both self-expression and responsibility, focusing on quality over excess.
“Style is an act of care. It’s not about excess, but about quality, consideration, and mindful living,” says Audra.
A Holistic Approach to Fashion
Style by Audra stands out in the fashion world because it transcends the typical focus on trends and disposable wardrobes. The brand is built on a foundation of sustainability, encouraging women to embrace mindful shopping and cultivate a wardrobe filled with pieces that have lasting value. Audra advocates for fashion that is intentional and sustainable, challenging the fast-fashion culture with a focus on longevity and conscious choices.
Her upcoming book Fashion Reimagined delves into this perspective, inviting women to reconsider their relationship with fashion. “If you could wear your words, would you be beautiful?” she writes. It’s an invitation for women to reflect not just on how they dress, but on how they live and make choices that align with their values.
For Audra, fashion is about self-expression and the stewardship of resources. It’s about honoring one’s own body and the planet through conscious choices, a message that resonates with women seeking more than just the latest trends.
Awards and Recognition
Style by Audra’s commitment to sustainability and purpose has garnered significant recognition in the fashion world. Recently, the brand was honored with the Best Sustainable Fashion & Lifestyle Brand in Australia of 2025 by Best of Best Review. This prestigious award acknowledges Style by Audra’s innovative approach to fashion, highlighting the brand’s dedication to creating timeless, minimalist designs that empower women while prioritizing the health of the planet. Under the leadership of Audra Oakes, Style by Audra continues to inspire a mindful, intentional approach to dressing, proving that style can be both beautiful and purposeful.
Sustainable Style: Fashion with Purpose
In addition to her 60/30/10 Style Philosophy, Style by Audra also reflects a commitment to sustainability. The brand encourages women to build intentional wardrobes through timeless, versatile pieces that can be worn season after season. Rather than following fleeting trends, Audra advocates for fashion that honors both the environment and the individual.
“True elegance comes from intentionality, and that includes making mindful choices in how we shop and dress,” says Audra.
As part of this holistic approach, Audra is also launching a signature clothing line, a minimalist collection inspired by natural tones and graceful silhouettes, founded on her 60/30/10 philosophy. This line embodies the values that define her philosophy: simplicity, elegance, and sustainability.
A Growing Vision: Education, Empowerment, and Elegance
Style by Audra’s influence continues to grow as it expands its offerings. The brand has already released its debut book, How to Dress for Your Body Shape: A Complete Guide to Embracing Your Unique Silhouette, which provides readers with practical advice on how to embrace their personal style with confidence. The upcoming mobile app and style guides will further expand this message, offering tools to help women feel empowered through their clothing choices.
What makes Style by Audra truly unique is the seamless integration of fashion, empowerment, and personal development. Audra believes that when women dress with intention, they are not just showcasing their style; they are embracing their authentic selves. “Fashion is an act of self-respect,” she says. “It reflects the dignity of the body and the beauty of the spirit.”
Through her brand’s various educational tools and upcoming collections, Audra is helping women cultivate not only their wardrobes but also their sense of self-worth and purpose. It’s about creating a lifestyle that harmonizes both inner and outer beauty, a philosophy that encourages women to walk in strength, grace, and purpose.
Transforming Fashion, One Wardrobe at a Time
Style by Audra offers a refreshing approach to fashion that transcends fast trends and superficial styling. By promoting sustainability, intentionality, and empowerment, Audra is redefining what it means to dress with grace and purpose.
Through her work, she continues to inspire women to embrace their bodies, their worth, and their potential. Whether through her philosophy, her books, or her upcoming clothing line, Audra’s message is clear: fashion is not just about what you wear, it’s about who you are and how you choose to live.
To learn more about Style by Audra and start building your own intentional wardrobe, visit stylebyaudra.com and explore the transformative power of fashion today. You can also connect with Style by Audra on Facebook and TikTok.
