Founder Darlene Justiniano’s Journey To Revolutionize Textured Hair Care
NEW YORK, NY – Fancy’s Hair Innovation (FHI), a premium natural hair care brand, is reshaping the beauty industry with a unique and transformative approach to textured hair. Founded by Darlene Justiniano, FHI was born out of a deep passion to address the unmet needs of women with natural, curly, coily, and textured hair. The brand’s flagship offering is a 6-step hair care system designed to nourish, repair, and define curls with ease, providing salon-quality results both at home and in the chair.
From Personal Struggles To Empowerment
The story behind FHI is one of resilience and empowerment. Founder Darlene Justiniano, a former hairstylist turned entrepreneur, spent years behind the chair helping women with textured hair embrace their natural beauty. She listened to their struggles and frustrations with finding effective products that catered to their specific hair types, and this sparked the idea for a line of products that would not only meet their needs but also elevate their entire experience with curly hair care.
Justiniano’s personal journey also played a key role in the creation of Fancy’s Hair Innovation. As she navigated the corporate world in an HR role, she was met with challenges rooted in microaggressions. Despite her qualifications and experience, she faced bias against her natural hair, being told that it was “unprofessional” or “too much.” The struggle for acceptance in a beauty industry that often overlooked textured hair, coupled with the challenges in corporate spaces, motivated Justiniano to create a brand that would serve as a source of confidence, pride, and self-love for women with curls.
“Fancy’s Hair Innovation is more than just a beauty brand; it’s a reclamation of identity,” says Justiniano. “I wanted to give women the tools to not only care for their curls but to truly embrace their natural beauty, and through our products, we provide a sense of empowerment and community.”
The 6-Step Regimen: Simplicity Meets Effectiveness
At the heart of Fancy’s Hair Innovation lies its groundbreaking 6-step system, which simplifies the curly hair care process while delivering visible results after just one use. Designed with clean, high-performing ingredients, this regimen is engineered to nourish and strengthen textured hair, promoting healthy, shiny, and manageable curls.
FHI’s 6-step regimen works by providing targeted care for every aspect of curly hair: from cleansing and conditioning to styling and protecting. This easy-to-follow system eliminates the confusion that often comes with choosing multiple products and focuses instead on creating a streamlined approach that heals and restores hair.
“Most products on the market focus on styling, but we focus on curl health,” explains Justiniano. “Our mission is to not only define curls but to nurture them, helping to restore moisture and repair damage so that hair is not just styled, but healthier and stronger with every use.”
A Brand Built On Education And Community
In addition to offering a premium product line, Fancy’s Hair Innovation is committed to providing education and building a supportive community for individuals navigating textured hair care. The brand partners with organizations like KIPP Public Charter Schools to promote hair education and boost confidence in youth, and sponsors wellness-focused events to create spaces where people can learn and connect.
The company is also a proud member of The Conscious Beauty Collective and continues to support founder-focused platforms like FounderMade and AMP Beauty. Through these collaborations, Fancy’s Hair Innovation aims to amplify the voices of those championing diversity and inclusivity in beauty, all while promoting the idea that everyone should feel confident and beautiful in their own skin — or in this case, their own curls.
A Standout In The Hair Care Industry
Unlike many competitors that focus solely on styling products, Fancy’s Hair Innovation differentiates itself by placing an emphasis on curl health. The brand’s products are designed to be both transformative and intentional, addressing the specific needs of textured hair while avoiding harsh chemicals and unnecessary fillers.
“Our products are created with integrity, keeping in mind the unique needs of curly, coily, and textured hair,” says Justiniano. “We’re not just another beauty brand; we are dedicated to offering a solution that works from within, giving clients healthier, more manageable hair with lasting results.”
Fancy’s Hair Innovation’s commitment to using clean, high-quality ingredients in its products has set the brand apart in a crowded market. Whether it’s restoring moisture, repairing damage, or enhancing curl definition, FHI delivers on its promise of healthier, shinier, and more manageable hair.
Recognition and Impact
As FHI continues to grow, the brand has garnered recognition within both the beauty and business communities. Fancy’s Hair Innovation has been a part of The Business Center’s Healthcare & Beauty Accelerator and has earned spots at industry events that showcase emerging brands and empower entrepreneurs.
Justiniano’s mission to serve and uplift women with textured hair has resonated deeply within the community. By combining powerful, science-backed formulas with education and a commitment to cultural representation, Fancy’s Hair Innovation is changing the conversation around textured hair care.
Join The Movement
With its emphasis on self-love, education, and natural beauty, Fancy’s Hair Innovation is not just about selling products—it’s about creating a space where women can proudly embrace their curls. From the salon chair to everyday styling, FHI offers the tools, knowledge, and confidence to make every curl shine.
For more information about Fancy’s Hair Innovation and its 6-step hair care regimen, visit www.fancyshairinnovation.com.
Follow Fancy’s Hair Innovation on social media:
- Instagram: @fancyshairinnovation
- Facebook: Fancy’s Hair Innovation
- Twitter: @fancyshairinnv
For media inquiries, please contact: Darlene Justiniano, Founder
Phone: (516) 749-4362
Email: sh**@******************on.com