Vivienne Westwood’s Bridal Focus at Barcelona Bridal Fashion Week
Known for her avant-garde approach to fashion, Vivienne Westwood’s runway shows often conclude with a signature bridal look. This tradition, rooted in the brand’s history, has evolved under the creative direction of Andrea Kronthaler, who emphasizes the importance of bridal fashion in the brand’s narrative.
Bridal Fashion as a Core Element
“There’s always a wedding dress for fashion shows,” reveals Kronthaler in his remarks to Vogue. The tradition, spanning over three decades, began with the late Vivienne Westwood herself, culminating in a dedicated bridal segment that continuously captivates audiences. This year marks a significant milestone as Kronthaler prepares to unveil an entire runway show dedicated solely to bridal fashion during the prestigious Barcelona Bridal Fashion Week.
The Growing Impact of Bridal Fashion
In recent years, bridal collections have emerged as a significant pillar of the Vivienne Westwood brand. With 43 exclusive retail partners worldwide, bridal wear has blossomed within the company’s framework, as Kronthaler notes, “It’s a very beautiful and important part of our home’s life.” This expansion not only reflects the designer’s deep-seated romantic ideals but also the contemporary relevance of marriage as a celebration of shared life experiences.
The Personal Connection to Bridal Designs
Kronthaler’s insights extend beyond fashion aesthetics; they touch on the essence of partnership. “We know we live at a truly strange age. Marriage means a lot. It’s about being together and sharing life,” he explains. He emphasizes that love and companionship can transform the challenges of life into a shared journey, a philosophy that is underscored by the legacy of his nearly 30-year marriage to Vivienne Westwood.
Conclusion
Kronthaler’s upcoming show at Barcelona Bridal Fashion Week promises to be a celebration not only of exquisite design but also of the emotional and cultural significance of bridal wear, continuing a proud legacy that has defined Westwood’s contributions to fashion.
