By Mariah Benson, Senior Correspondent
Emily Ratajkowski takes center stage in Kurt Geiger’s High Summer 2025 campaign, channeling the spirit of 1970s Americana in a vibrant, retro-inspired collection. Set against the sun-drenched backdrop of Palm Springs, the campaign captures the essence of carefree summer road trips and bold fashion statements.
A Nostalgic Journey Through Fashion
The campaign, aptly titled “Kurt’s Motel,” draws inspiration from classic American road trips along Route 66, blending vintage aesthetics with contemporary flair. Ratajkowski is seen lounging by the pool, driving a retro orange VW campervan, and showcasing the collection’s standout pieces.
Key elements of the collection include:
- Rainbow fringe
- Rich suede accessories
- Bold platform heels
- Printed denim bags with playful charms
These pieces reflect a joyful reimagining of mid-century cool, encouraging fashion enthusiasts to embrace adventurous and feminine styles this season. The vivid hues and tactile materials evoke the colorful optimism of the 1970s, while offering versatile options for today’s fashion-forward consumers.
Personal Reflections and Style Choices
In an exclusive interview, Ratajkowski shared how the campaign’s desert setting resonated with her personal history. “I grew up in San Diego, and driving out to the desert was a regular part of my adolescence. It was very fun to get to do it in a much more glamorous context,” she noted.
Ratajkowski expressed a deep connection to the collection, stating, “I’m very into the massive platforms—they make a statement but are surprisingly comfortable. They remind me of my mom’s old photos from the ’70s.”
Discussing her approach to bold fashion choices, she advised, “I think it’s always about the confidence you bring to an outfit. If you love what you’re wearing, that shows, and that’s the most stylish thing anyone can do.”
Embracing the Spirit of Adventure
The campaign doesn’t just highlight fashion—it celebrates a spirit of exploration and self-expression. Ratajkowski mentioned her dream of embarking on a cross-country road trip, especially revisiting Mexico’s Valle de Guadalupe.
“I’ve never done a cross-country trip in the U.S., but it’s something I’ve always wanted to do. There’s something so liberating about just packing up and driving, with no destination in mind,” she said.
That spirit is encapsulated in the campaign’s visuals—images of winding desert roads, sun-bleached motels, and vintage convertibles evoke a romanticized yet empowering view of travel and style.
A Testament to Empowerment and Style
Rebecca Farrar-Hockley, Kurt Geiger’s Chief Creative Officer, emphasized Ratajkowski’s vital role in embodying the campaign’s vision. “Emily has a strong sense of style and incredible personal confidence—that’s why she is the face of our new collection. Chelsea, with its feminine curved lines, is an ode to the modern woman.”
The Chelsea line, a key feature of the collection, incorporates curved silhouettes and bold accents, mirroring the dynamic energy of women who are both trendsetters and trailblazers.
Collection Availability
The High Summer 2025 collection is now available both in stores and online, making it easy for shoppers to channel the campaign’s retro glamour. Whether it’s the rainbow-fringed bags, towering platforms, or bohemian suede accessories, there’s something for every style-conscious consumer.
Kurt Geiger’s latest offering not only delivers fashion-forward pieces but also captures a cultural moment—inviting wearers to celebrate individuality, freedom, and the timeless joy of summer.
