In the fast-paced world of healthcare, technology has always promised more than it’s delivered. But for Jennifer Tabiza, OD, and Brianna Rhue, OD, two optometrists who refused to accept the industry’s status quo, the promise wasn’t just a distant dream, it became their mission. The duo saw firsthand how outdated systems and inefficiencies left optometrists struggling with burnout, lost revenue, and mounting frustration. So they set out to reshape the future of eye care with a single, powerful idea, Dr. Contact Lens, a SaaS platform built by optometrists for optometrists.
The Problem with the Status Quo
Every day, optometrists across the nation juggle patient care with a mountain of administrative tasks, many of which revolve around the tedious process of contact lens ordering. Too often, those manual tasks lead to lost opportunities for patient retention, inefficiencies in staff management, and a reduction in overall profitability. With online retailers and private equity-backed entities increasingly pushing into the optometry space, the future of independent practices seemed at risk. And for Dr. Tabiza and Dr. Rhue, that was unacceptable.
“We were tired of seeing our peers struggle to compete,” says Dr. Tabiza. “Private equity-backed retailers were taking over, and the independent practices were being squeezed out. We had to do something about it.”
Together, they realized that while technology was moving forward in most areas of healthcare, optometry was still stuck with outdated, manual processes. They knew something needed to change, and it was up to them to make that change happen.
The Birth of Dr. Contact Lens
The result was Dr. Contact Lens, an innovative platform that redefines how optometry practices manage contact lens reorders, patient retention, and recalls. Combining cutting-edge automation with seamless Electronic Medical Record (EMR) integration, the platform transforms the entire ordering process, reducing the time and effort it takes to manage contact lenses while boosting revenue.
“We wanted to create a system that not only made practices more efficient but gave them the tools to stay profitable,” says Dr. Rhue. “Our technology is built to integrate with their existing workflows, automate the routine tasks, and free up their time so they can focus on patient care.”
Dr. Contact Lens empowers optometrists to turn every patient into a loyal subscriber. The platform handles automatic reorders, sends recall reminders, and tracks patient preferences—all without burdening staff or taking time away from patient care. This combination of automation and real-time data leads to higher patient retention, fewer missed appointments, and a steady stream of recurring revenue.
Tackling the Challenges Head-On
Building a platform like Dr. Contact Lens didn’t come without its challenges. Dr. Tabiza and Dr. Rhue faced resistance from an industry slow to adopt new technology, coupled with the difficult task of securing funding for a product built by optometrists without the backing of venture capital. But the team’s passion for improving the daily operations of optometrists and their understanding of the challenges their peers faced kept them focused on their mission.
“We’ve been named to the Inc. 5000 list three years in a row, and each time, it’s been proof that the industry was ready for change,” says Dr. Tabiza. “We didn’t need outside funding because we built this company on results. We’re growing because our technology works and it’s making a real impact on practices.”
Their approach has paid off. Dr. Contact Lens has generated over $200 million in contact lens sales across hundreds of practices nationwide, helping optometrists thrive despite the pressures of competing against large, retail giants. The platform is the only one of its kind built by optometrists for optometrists, which is what makes it so effective.
A Platform Built for the Future of Optometry
What sets Dr. Contact Lens apart from competitors is its foundational understanding of the optometry business. Dr. Tabiza and Dr. Rhue didn’t just create a tech solution, they built a solution tailored to the unique needs of optometrists. Unlike other platforms that are retail-driven or designed by outsiders, Dr. Contact Lens is built by people who truly understand the daily grind of running an optometry practice.
“We’re not just selling products or services,” explains Dr. Rhue. “We’re offering a system designed specifically to solve the problems that have been holding independent practices back for years.”
The platform also integrates with a variety of distributors, making the ordering process smoother and more efficient for practices. This EMR integration, along with features like one-click ordering, automatic recalls, and real-time patient data tracking, makes Dr. Contact Lens a true game-changer for optometrists who want to stay competitive in a changing marketplace.
The Empowerment of Independence
In a world where independent practices are being pressured to sell out to private equity or compete with online retailers, Dr. Contact Lens offers a powerful way for optometrists to regain control. The platform’s automated processes ensure practices can focus on what matters most, providing excellent patient care while still increasing revenue and growing their business. It’s a new era of profitability for optometrists who are ready to stay independent and thrive.
“We’ve empowered practices to unlock hidden revenue streams, reduce burnout, and stay focused on what matters most,” says Dr. Tabiza. “We’re building the system we wish we had years ago. And every doctor who joins our platform feels that difference.”
Dr. Contact Lens is not just a software platform; it’s a movement. It’s a movement to restore power to optometrists and give them the tools they need to compete in a rapidly evolving industry. By embracing technology, independence, and a future-focused approach, Dr. Contact Lens is helping optometrists stay profitable, scale smarter, and keep patient care local.
Join the Future of Optometry
If you’re an optometrist looking for a way to stay ahead in an ever-changing market, Dr. Contact Lens is the solution you’ve been waiting for. Say goodbye to outdated systems and inefficiencies. Experience a new era of profitability and patient retention with the platform that’s built by optometrists for optometrists.
Join the thousands of practices across the nation who have already embraced the future of eye care. Visit Dr. Contact Lens today to learn more about how you can scale your practice with ease, reduce staff burnout, and compete with online giants, all while keeping care personal and profitable.
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