Introducing Rare Beauty’s Soft Pinch Matte Bouncy Blush
On March 27, Rare Beauty, founded by Selena Gomez, will unveil its highly anticipated Soft Pinch Matte Bouncy Blush. This latest product addition promises to join the ranks of the brand’s acclaimed skin-friendly makeup offerings, exciting beauty enthusiasts everywhere.
The Inspiration Behind the Blush
The new blush is described as a “Cushion cream to powder blush that delivers a dreamy color flash with a blurred matte finish.” According to Gomez, this formulation aims to fill the gap in Rare Beauty’s existing blush lineup, which previously emphasized luminous shades. “There was a need for something matte,” she noted during its announcement at a Valentine’s Day event earlier this year.
The blush will be available in seven signature shades, including:
- Nude Mauve
- Cool Pink
- True Rose
- Soft Red
- Soft Plum
- Bright Raspberry
- Coral Orange
Gomez expressed that the unique “putty texture” of the blush is designed to provide a fun application experience, stating, “This gives you the most dreamy color flash!”
Details on the Formula
The Soft Pinch Matte Bouncy Blush features an easy-to-apply, buildable putty formula enriched with nourishing ingredients such as cocoa seed, pomegranate, and rosehip oil. This composition aims to keep the skin hydrated while ensuring a comfortable wear throughout the day.
Key features of the formula include:
- Blends seamlessly like a cream
- Resistant to water, sweat, and humidity
- Dermatologist tested and non-comedogenic
- Cruelty-free and vegan
- Paraben-free
Application Tips from Selena Gomez
In an exclusive video shared with beauty outlet Byrdie, Gomez demonstrated her preferred method for applying the blush. She recommends using her fingers to pat on the product for the most intimate connection with its texture. “It’s really, really fun,” she added. While she enjoys the fingertip application, she also praises the use of a blushing brush for a more blended appearance.
Gomez will officially launch the Soft Pinch Matte Bouncy Blush on March 27, priced at $27. The product will be available for purchase on Sephora.com and RareBeauty.com.
