Lucy Wayne’s journey from styling high-profile celebrities to empowering women in the boardroom is a testament to her unique ability to merge the worlds of fashion, business, and personal branding. With over 15 years of experience in the fashion industry, Wayne’s perspective on styling has set her apart as a leading authority for modern-day CEOs, entrepreneurs, and anyone looking to make a statement with their wardrobe.
Wayne’s passion for design began in her youth when she majored in textiles for her HSC, eventually earning a degree in Fashion Design from the Whitehouse Institute of Design. After honing her craft with iconic Australian retailers such as Wheels and Dollbaby and Country Road, she began to realize her calling was more than just designing clothing, it was about styling and helping people embrace their individual power through fashion.
In 2017, Wayne founded her own business, “Lucy Wayne,” which initially focused on offering styling workshops such as Prom workshops and charity-driven events. As she grew her network and began working with celebrities in both Australia and overseas, Wayne’s reputation as a stylist skyrocketed. A pivotal moment came when she styled Nicole Sealey last year from The Real Housewives of Cheshire, followed by an opportunity to work with pop superstar Katy Perry. These high-profile collaborations cemented Wayne’s place in the fashion industry and proved her ability to combine celebrity glamour with real-world styling.
But Wayne’s journey hasn’t always been easy. From juggling internships and full-time work to studying again and starting a new career in Personal Training, she has faced significant challenges along the way. Despite balancing both her styling business and a burgeoning fitness career, she remains dedicated to empowering women with her services. Whether working with clients navigating post-weight loss or offering wardrobe solutions for women size 14+, Wayne’s philosophy is simple: fashion should never be out of reach, and everyone deserves to feel confident in their skin.
Wayne’s approach is rooted in the understanding of fabric, cuts, and affordability, ensuring her clients don’t have to pay full price for quality fashion. She is deeply committed to inclusivity, which sets her apart in a field often dominated by a “size 8” aesthetic. Her styling packages cater to a range of clients, from the mother-of-the-bride to corporate executives, all with one goal in mind: creating a wardrobe that tells the wearer’s story with confidence and authority.
Erin Molan MC at the Charlite Teo Foundation Rebel Ball.
Beyond fashion, Wayne is also a philanthropist. Each year, she donates a styling package to the Tour de Cure silent auction winter ball, a charity that supports cancer research. This philanthropic spirit aligns with her core belief about giving back to the community and that style is more than surface-level, it’s about feeling good inside and out.
Lucy Wayne at the Tour De Cure Winter Ball
Her move to expand her business into the U.S. market comes with a clear goal: to help American women embrace their power through style. While the U.S. offers a larger demographic, it also presents a new set of challenges and opportunities for Wayne. As she partners with KCM Connect, a PR and marketing agency in Los Angeles, Wayne’s mission is to bring her expertise to the global stage and cater to the needs of ambitious, fashion-forward women in the workplace.
Nicole Sealey at the RHOC Reunion 2024
Wayne is a firm believer that how a woman dresses plays a crucial role in how she is perceived. For female leaders, she says, the right wardrobe choices can command attention, foster confidence, and even impact business outcomes. Her styling philosophy emphasizes this: Dressing well isn’t just about looking good, it’s about projecting leadership and owning the room. For Wayne, personal branding is woven into every outfit she curates, and she takes pride in helping women build wardrobes that reflect their ambitions.
Looking ahead to the Fall 2025 season, Wayne has shared her top three fashion trends for female entrepreneurs: Eyecatching accessories, statement coats, and versatile power bags. These key pieces, she believes, should be non-negotiables in any CEO’s wardrobe. Not only do they serve as building blocks for a sophisticated, powerful look, but they also make women feel confident in their ability to lead and succeed.
For those looking to elevate their personal brand and wardrobe, Wayne offers tailored styling packages for every need. Whether you’re preparing for a major business launch or need a confidence boost for an upcoming presentation, Lucy Wayne’s styling expertise is a game-changer. Book a session with her today and transform your wardrobe into a tool of empowerment
To learn more, follow Lucy on Instagram or book a consultation through her Calendly link.
