BrushForma blends modern Japanese calligraphy with contemporary design, creating intentional, soulful art for today’s spaces.
The Quiet Stroke That Started It All
On a late evening in her small U.S. apartment, walls bare and desk cluttered, Assaa unrolled a sheet of washi paper for the first time in years. The brush felt unfamiliar in her hand, yet the moment the ink bled gently into the fibers, something old and deeply rooted resurfaced. What began as an attempt to reconnect with herself after years abroad soon became the seed of a brand centered on presence, intention, and quiet expression. That seed grew into BrushForma, a modern interpretation of Japanese calligraphy crafted for today’s interior spaces.
A Return to Roots Through Art
BrushForma was born from a rediscovery. After more than fifteen years living outside Japan, Assaa realized how deeply she missed the cultural rhythm of home, the silence before a brushstroke, the philosophy within each character, and the discipline behind shodō. She longed for a creative practice grounded in meaning rather than metrics. Calligraphy became the bridge back to herself.
This return to identity now shapes every piece within BrushForma. Hand-drawn and never AI-generated, each work embodies a philosophy of simplicity, harmony, and presence. The brand’s foundation is not speed but slowness, not perfection but intention, a refreshing counterpoint to mass-produced décor.
Tradition Reimagined for Modern Interiors
At the heart of BrushForma lies its Signature Calligraphy Collection, a series designed for homes that embrace calm and clarity. While rooted in traditional Japanese brushwork, these compositions are built for contemporary settings—Japandi, Scandinavian, minimalist, and modern organic spaces—where stillness is the true luxury.
Each piece centers on a concept such as “journey,” “nourish,” “breathe,” or even the everyday comfort of “coffee.” Through movement, negative space, and subtle imperfection, every artwork captures the emotional essence of its meaning. The strokes may be bold or restrained, sweeping or meditative, yet all share the quiet beauty of wabi-sabi: the elegance of the incomplete, the charm of the handmade, the honesty of the natural.
Printed using archival-grade materials, the final pieces preserve the depth, texture, and character of the original sumi ink, allowing the artwork to remain crisp and expressive for years.
The Art of Living with Intention
BrushForma’s appeal lies not only in its aesthetic but also in its philosophy. In a world crowded with noise, these works offer gentle anchoring points. They invite the viewer to pause, breathe, and reconnect with what matters, a reminder embedded in every stroke.
Beyond wall art, BrushForma has grown into a diverse collection of apparel, lifestyle goods, and personalized commissions. Whether adorning a café wall, welcoming guests in an entryway, or adding warmth to a workspace, each piece brings a sense of grounding to the environment it inhabits.
The expanding catalog includes:
- The Four Seasons Series, expressing the fleeting beauty of spring, summer, autumn, and winter.
- The Sumi Art Collection, a monochromatic exploration of form and feeling.
- The Cafe Collection, inspired by the comforting rituals of daily life.
All are crafted with the same guiding intention: to blend heritage and modernity in a way that feels timeless.
Award Recognition: Best Minimalist Art Brand in the U.S. of 2025
BrushForma’s exceptional blend of tradition and modernity has recently been recognized with a prestigious accolade. The brand has been named the “Best Minimalist Art Brand in the U.S. of 2025” by EvergreenAwards.com, an esteemed authority in the art and design industry. This honor acknowledges BrushForma’s unique ability to transform the art of Japanese calligraphy into contemporary, minimalist pieces that resonate with today’s design-conscious audience. You can view the full announcement here.
The Journey Behind the Brand
From her early years training in traditional shodō to her adult life navigating new countries and cultures, Assaa’s personal story shapes her artistic voice. Her work is informed by contrast—tradition and innovation, precision and spontaneity, discipline and freedom. BrushForma stands as a bridge between these dualities, offering art that feels at once historic and distinctly modern.
The brand also reflects a universal truth: our creative roots often resurface precisely when we need them most. What began as a quiet personal practice has grown into a brand that resonates with anyone seeking beauty, clarity, and meaning in their surroundings.
Bringing BrushForma Into Your Space
For homeowners, interior designers, and anyone drawn to simplicity with soul, BrushForma offers art that elevates without overwhelming. Each piece is more than décor; it is a moment of intentionality. A reminder to move slowly. To breathe fully. To live with presence.
To explore the full Signature Calligraphy Collection and find a piece that resonates with your own journey, visit BrushForma online and follow us on Instagram @brushforma for the latest updates and exclusive releases.
