Bethenny Frankel has once again made waves with her curated Amazon Prime Day beauty lineup, blending premium skincare favorites with wallet-friendly gems that emphasize performance, value, and trend-savvy appeal.
Frankel’s spotlighted top-tier pick is the Elemis Pro-Collagen Cleansing Balm, a luxurious three-in-one formula that doubles as a cleanser, moisturizer, and makeup remover. Praised for its rich texture and ability to dissolve waterproof makeup, it has amassed a devoted celebrity fan base and glowing editor reviews this Prime Day.
Also capturing Frankel’s attention is the L’Oréal Paris Age Perfect Midnight Cream—a drugstore product she compares to a $500 luxury moisturizer. With deeply hydrating ingredients like meadowfoam seed oil and lipohydroxy acid, it delivers overnight skin repair that her fans love.
Frankel didn’t overlook dermatologist-favorite retinoids; she highlighted RoC Retinol Correxion Night Serum Capsules, noting their potent anti-aging effects, and Bio‑Oil Skincare Oil, which she dubbed a must‑have for its long-lasting hydration and subtle scent. The multipurpose oil is touted for healing burns, soothing irritation, and imparting a sheen that lasts for hours.
Her list also acknowledges the K‑Beauty wave with COSRX Advanced Snail 92 All‑in‑One Cream, which she added to her VIP picks earlier this year for its “glorious” moisturizing effects.
A standout dual-purpose product is L’Oréal Paris True Match Lumi Glotion, a hybrid primer/bronzer that Frankel describes as “absolutely luxurious” for a fraction of the price. A star-secret glow enhancer, used by Martha Stewart’s makeup artist and red‑carpet regulars, it’s available for around $11 in today’s sale.
Beyond skincare, Frankel’s Prime Day lineup extends to makeup and routine staples. She champions Laura Geller’s Baked Balance‑n‑Brighten Color Correcting Foundation for its demi‑matte finish and suitability for mature skin, calling the result “supermodel”—now discounted nearly 44%. She also recommends Bliss skincare (Fab Foaming Cleanser, Eye Gel), reflecting her affinity for accessible yet effective self-care products.
Frankel’s beauty edit is trend-driven yet practical. It mixes high-end and affordable brands, mirroring consumer interest in elevated but budget-conscious beauty. Her regular endorsements across TikTok and Instagram help amplify product exposure, prompting Amazon and Page Six to spotlight her influence during Prime Day.
Each of Frankel’s selections highlights the intersection of quality and value. Many boast thousands of five-star reviews, offering consumers strong credibility and assurance in their purchase decisions. With her reputation as both a businesswoman and beauty enthusiast, her recommendations carry added weight among shoppers looking for reliable and effective products.
Amazon Prime Day 2025 ran from July 8 to July 11, featuring flash sales and daily deals. As of July 11, some of Frankel’s select deals were still live, but stock was dwindling. Those eyeing her picks would have needed to act quickly before the sale concluded.
In summary, Bethenny Frankel’s Prime Day picks span a curated spectrum—from lavish spa-like balms to affordable drugstore miracles—each selected for real-world performance. Whether you’re drawn to clean beauty, hyaluronic glow, potent retinoids, or pro-grade cleansers, her picks offer a valuable roadmap through the Prime Day frenzy.
