Home » Behind The Sparkle: How Candice Built The Queens’ Jewels Into A Sparkling Success

Behind The Sparkle: How Candice Built The Queens’ Jewels Into A Sparkling Success

by Women Insider Team
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Founded in 2014 by Candice Cherry, The Queens’ Jewels is a luxury brand that has carved its own niche in the world of handcrafted glassware. From humble beginnings to national recognition, the brand’s journey is a testament to passion, perseverance, and the pursuit of elegance in everyday life.

Candice’s vision for The Queens’ Jewels began with a simple yet transformative moment at a wedding in the spring of 2014. While seated at the dinner table, she noticed the plain, ordinary wine glasses before her and thought they could use a touch of glamour. Inspired by the sparkle of her own earring, Candice held it up to the glass and had an epiphany—”This is it! This is my million-dollar idea!” The realization struck her that there was a gap in the market for beautiful, handcrafted glassware that could elevate any occasion. With that, The Queens’ Jewels was born.

The brand’s distinctive products are not just glassware; they are a celebration of craftsmanship and artistry. Each piece is meticulously handcrafted, ensuring that every wine glass, tumbler, and more is a statement of beauty, luxury, and individuality. The design process involves a unique method that has garnered Candice a U.S. patent, with several more patents pending. These innovations set The Queens’ Jewels apart from mass-produced glassware options, allowing customers to experience a level of personalization and artistry that is rare in the industry.

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What truly sets The Queens’ Jewels apart from its competition is its dedication to creating an experience, not just a product. Candice believes that every piece of glassware tells a story and becomes a part of someone’s life, whether it’s used during a family gathering, a wedding, or a special occasion. She works closely with her customers to create personalized, one-of-a-kind pieces that add a touch of sparkle to life’s important moments.

From exhibiting at local holiday shows to becoming a recognized name in national showrooms across the country, Candice’s perseverance and drive have propelled her brand to new heights. Her hard work has paid off in spades, leading to collaborations with prominent brands such as Dollywood, Miranda Lambert, NASA, Warner Bros., Biltmore, and Buc-ee’s. These partnerships reflect the high caliber of The Queens’ Jewels’ products, further cementing the brand’s reputation in the industry.

Candice’s journey is also one of personal growth. As a wife, mother, and business owner, she has faced challenges, but her unwavering dedication to her craft has helped her overcome them. She often reflects on how she was able to transition from being a stay-at-home mom to running a thriving business at the age of 40. This transition, she believes, is proof that with passion and purpose, anything is possible.

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Over the years, The Queens’ Jewels has received recognition for its excellence. In 2024, the company was named the Best Glassware Supplier in the gift industry by
Gifts and Decorative Accessories—a major accomplishment that celebrates the brand’s artistry and dedication to quality. This award highlights The Queens’ Jewels’ role as a leader in the handcrafted glassware market and a shining example of American craftsmanship.

As the business continues to grow, Candice remains deeply involved in every aspect of The Queens’ Jewels, ensuring that the products maintain their high standards of quality and that every customer feels connected to the brand. She takes pride in answering calls, engaging with customers via email, and offering personalized service that makes each purchase feel special.

For Candice, success isn’t just measured by the number of glassware pieces sold but by the relationships she has built along the way. She is committed to turning each interaction into an opportunity to bring a little more sparkle into the world. Her journey is a shining example of what can happen when a woman follows her passion, works relentlessly toward her dreams, and creates something truly unique.

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The Queens’ Jewels stands as a beacon of elegance and artistry, and it is clear that Candice’s journey is far from over. With her eyes set on continuing to create stunning, handcrafted glassware that adds beauty to every occasion, the future is bright for The Queens’ Jewels.

For more information about The Queens’ Jewels, please visit The Queens’ Jewels Website.
Follow Candice and The Queens’ Jewels on social media:
Instagram: @The_Queens_Jewels
Facebook: The Queens Jewels

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