Barely Craving offers a simple, natural fiber powder to help control cravings and support gut health without artificial additives.
When Steph Dekker, a busy mom of three, was overwhelmed by constant food cravings, she found herself frustrated with quick-fix diet solutions. After years of struggling with unsustainable “miracle” diets and gimmicky products, she decided to take matters into her own hands and create a simple, natural alternative.
Thus, Barely Craving was born.
From Personal Struggle to Wellness Brand
In early 2025, Dekker launched Barely Craving—a wellness brand with a clear mission: help people regain control over their food cravings naturally. The flagship product is a clean, single-ingredient fiber powder made from 100% Canadian barley beta-glucan. This product stands out for its purity and effectiveness, with no additives, sweeteners, or artificial ingredients, offering a straightforward, natural solution.
The fiber powder is designed for people who experience hunger and cravings, providing a safe and sustainable way to feel fuller for longer. Its prebiotic benefits also support gut health, help balance blood sugar levels, and promote overall wellness. It can easily be added to coffee, smoothies, or even water for daily use.
A Real Solution for Real Struggles
What makes Barely Craving different is not just the product, but the story behind it. As a mom balancing family and work, Dekker wasn’t a health influencer or celebrity; she was a regular person facing the same struggles many experience—constant hunger and frustration with quick-fix solutions that don’t work.
“I was tired of diets that promised everything but delivered nothing,” Dekker says. “I knew there had to be a better, more natural solution that wouldn’t compromise my health.”
With this in mind, Barely Craving was born from a genuine need. Dekker found that barley beta-glucan, a time-tested ingredient, could help regulate blood sugar, promote fullness, and support overall health—creating a product people could trust for long-term appetite support.
Standing Out in a Crowded Market
Barely Craving’s success didn’t happen overnight, but thanks to its simple, natural formula, the brand quickly gained loyal customers. In just a few months, it built a strong community of repeat buyers who loved the product’s effectiveness. Positive reviews flooded social media, with many praising the natural approach as a healthier alternative to prescription appetite-suppressing drugs.
Additionally, Barely Craving is now available in local retail stores, gaining attention from wellness professionals and pharmacists who are seeking natural alternatives for their clients.
The Shift to Simplicity
As the wellness industry continues to prioritize natural and sustainable solutions, Barely Craving stands out for its commitment to simplicity and transparency. “Our fiber powder is one ingredient, simple and clean,” Dekker shares. “People don’t need a product full of additives or sweeteners to support their health. We’re all about using science-backed nutrition to create real solutions.”
This focus is especially relevant as more people look for alternatives to prescription appetite-suppressants, which can be expensive, come with undesirable side effects, or are unsustainable. Barely Craving offers a natural, accessible option for those looking for a healthier solution to manage cravings.
Building a Community
Barely Craving is not just about the product—it’s about building a supportive community. The company’s direct-to-consumer approach ensures personalized attention, while the growing online presence fosters an engaged group of like-minded individuals.
“I love hearing from customers who are so passionate about the product,” Dekker says. “Barely Craving has become a part of their daily routine, and I’m proud of the connection we’ve built.”
What’s Next for Barely Craving?
The future looks bright for Barely Craving. Dekker is already exploring new ways to expand the brand’s offerings while staying true to its core values. As more people seek natural, effective solutions to manage cravings and support overall wellness, Barely Craving is well-positioned to continue growing.
“At the end of the day, we’re here to help people live better lives, one craving at a time,” Dekker concludes. “The feedback has been overwhelmingly positive, and it proves that when you offer people a simple, effective solution, they’ll stick with you.”
For those ready to take the next step in their wellness journey, Barely Craving offers a natural, sustainable solution that fits seamlessly into daily life.
Explore more about the brand and try out the barely-there cravings at BarelyCraving.com, or join the conversation on Instagram at @barelybysteph and @barelycraving.
