Photo credit: Brandi LaBadie, Brandilafleur | [email protected]
In an industry dominated by long hours, high stakes, and an overwhelming male presence, one woman has not only driven the course of her own success but has also sparked a seismic shift in how trucking is perceived—especially for women. Aubry Oden, a name now synonymous with empowerment and innovation, is rewriting the rules of a traditionally rugged, blue-collar sector. But her path to success wasn’t a straight line—it was an odyssey of grit, resilience, and a relentless pursuit of purpose.
From Rookie To Industry Icon: Aubry Oden’s Unlikely Journey
When Aubry first entered the trucking world, she had no idea that she was about to become a beacon for change. With no familial connections to the industry and no prior experience, she began from scratch. But Aubry’s journey wasn’t about finding the quickest route to success; it was about carving her own way, defying all expectations.
Her first job in trucking didn’t come with a silver spoon—there were no guarantees, no luxury of hand-holding. Instead, Aubry was thrust into the trenches: learning the ropes, enduring tough training, and working tirelessly to build her knowledge from the ground up. She moved from a team driver to a solo driver, facing challenges head-on—from mechanical breakdowns to navigating remote, isolated stretches of highway.
“Every mile was a lesson,” Aubry reflects. “Each setback only fueled my determination to prove that I could succeed in a space where women are rarely seen.”
Championing Authenticity And Education: A Platform For Empowerment
Today, Aubry’s success isn’t just defined by the miles she’s driven or the trucks she’s fixed. She’s become a voice that represents authenticity in an industry often criticized for its lack of transparency and support. Her social media presence and platforms are a blend of education, inspiration, and advocacy for drivers—new and seasoned alike. Aubry’s mission is clear: to empower truckers with real, actionable knowledge while creating a community that feels like family.
“Trucking isn’t just about logistics—it’s about people,” she says. “I’ve built a space where drivers are encouraged to learn, connect, and grow together.”
Aubry’s personal brand, Trucking With Aubry, and her merchandise line, Trucking With Attitude, play a central role in this empowerment message. The brand not only focuses on her journey but serves as a way for women in trucking to unite under a banner that represents both femininity and grit. The merchandise is designed specifically for women in the industry, blending functionality with a touch of style, and serves as a tangible way to spread her message of community, support, and empowerment.
What Aubry’s done differently is build a platform that prioritizes support over competition. She connects small trucking businesses with influencers, advocates for truckers’ rights, and fosters mentorship, knowing that a connected, empowered community is the key to breaking down barriers.
The Power Of Representation: Women In Trucking
In a field dominated by men, Aubry Oden has become a powerful symbol for women in trucking. Her visibility alone is revolutionary. But it’s the way she uses her platform to inspire and uplift other women that is truly groundbreaking. Aubry’s mission is to prove that women don’t just belong in trucking—they can lead, innovate, and transform the industry from the inside out.
“A woman’s place is wherever she chooses to be,” Aubry says. “The trucking world is no different.”
Through her advocacy and leadership, Aubry is dismantling stereotypes, creating space for women to thrive, and showing the world that women belong in the driver’s seat—literally and figuratively.
Driving Change: Aubry’s National Recognition And Industry Impact
Aubry Oden’s journey from rookie driver to celebrated industry leader hasn’t gone unnoticed. She’s appeared in major publications like Bust Magazine, featured alongside Grammy-winning artist Kehlani, and shared her story on outlets such as CNN’s Champions for Change and SiriusXM’s Dave Nemo Show. Her impact extends beyond media recognition, as she’s also been a highly sought-after speaker at several major trucking expos across the country, further cementing her role as a leader and advocate for women in the industry.
Her accomplishments extend beyond media recognition. Aubry was awarded the prestigious Outstanding Achievement Award at a truck show in Chattanooga, Tennessee, and has spoken at several industry events, bringing her advocacy and leadership to a broader audience. Yet, despite the accolades, Aubry’s focus remains on the bigger picture: advocating for a better future for drivers, especially the next generation of female leaders.
In addition to her media success, Aubry was also name-dropped in a song by major recording artist Rikk Reighn, who has collaborated with music heavyweights like Jelly Roll and Yelawolf—a testament to the cultural influence and reach of her brand beyond the trucking world. Furthermore, Aubry will be featured in the music video for this viral trucker song, which is set to be released soon.
A Legacy Of Giving Back: Aubry Oden’s Dedication To The Next Generation
Aubry’s impact extends far beyond her own success. Her mission is deeply rooted in giving back to the community that supported her along the way. Whether through mentorship programs, helping small trucking brands gain visibility, or working directly with aspiring drivers, Aubry is committed to creating new opportunities for others to succeed.
“I never would’ve made it without the help of others who believed in me,” Aubry says. “Now, I have a duty to make sure the next generation has the tools, support, and encouragement to go even further.”
Photo credit: Brandi LaBadie, Brandilafleur | [email protected]
The Future Of Trucking: Empowerment, Equality, And Legacy
Looking to the future, Aubry Oden is more focused than ever on shaping the next era of the trucking industry. With her leadership, advocacy, and unwavering commitment to progress, she’s helping to redefine the culture of trucking—transforming it from a job into a career that values heart, integrity, and innovation. Aubry’s social media platforms have now amassed a combined following of over 180,000 people, with her personal accounts reaching over 50,000 individuals. Her collaborations with other female truckers have helped expand her reach, creating an even stronger community of support for women in the industry.
Trucking isn’t just a lifestyle for Aubry; it’s a platform for creating lasting change. From encouraging women to chase their dreams in a male-dominated field to creating a space for every driver to feel seen and heard, Aubry’s legacy is one of empowerment, resilience, and hope.
Aubry Oden’s story is proof that success isn’t just about where you start—it’s about the path you create for others. With a vision that has reshaped an entire industry, Aubry is not just changing trucking; she’s changing lives. As Aubry herself puts it, “The road may be long, but it’s one we’re all capable of driving down together.”
Clarification of TWA
The acronym “TWA” represents three key facets of Aubry Oden’s brand and mission:
- Trucking With Aubry
- Trucking With Attitude
- Trucker Women Advocacy
Each of these elements reflects the layered approach Aubry takes toward transforming the trucking industry. Trucking With Aubry is a personal brand that highlights her individual journey, Trucking With Attitude symbolizes the strength and style she brings to the industry, and Trucker Women Advocacy stands for her ongoing efforts to support and uplift women in trucking. These three components collectively form the foundation of Aubry’s broader impact on the community.
Award Recognition: Best Influencer in Education and Cause-Based Content in the US of 2025
In recognition of her groundbreaking work and leadership, Aubry Oden has been honored with the Best Influencer in Education and Cause-Based Content in the US of 2025 award from Evergreen Awards. This prestigious award acknowledges Aubry’s exceptional ability to educate, inspire, and advocate for positive change within the trucking industry, a field historically dominated by outdated norms. Through her platforms, Aubry continues to empower women and underserved communities while reshaping the future of trucking. Her influence reaches far beyond her own success, as she works tirelessly to create opportunities and foster a culture of inclusivity and growth.
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