A Discovery that Inspired a Collection

Fashion designer Julie Kegels, at the age of 26, unearthed a vintage gem—Judith Price’s 1980 book on success through design—while browsing a flea market in Los Angeles. This book fueled Kegels’ creative process, particularly its commentary on modern workspace aesthetics and the nuances of women’s experiences within corporate culture.

Collection Overview

Kegels’ third collection merges late 20th-century design elements, corporate branding references, and a playful nod to kitsch. She presented her work at the theatre of the 17th Announcement, connecting her innovative vision with contemporary fashion narratives. Notably, her presentation preceded Stella McCartney’s exploration of Stellarcorp, hinting at a shared ethos among modern designers.

Unique Presentation Highlights

The runway featured models donning a variety of looks that incorporated Kegels’ interpretations of corporate wear. One standout item was a tech-inspired monogram sweater paired with a crisp blue shirt. The collection also paid homage to renowned Belgian furniture design, encapsulating the essence of influential designers like Marcel Breuer and Mies van der Rohe.

Innovative Fashion Elements

Kegels’ presentation showcased a mix of traditional office attire reimagined for modern sensibilities. Highlights included:

• Chic knit polo shirts with a relaxed fit.
• Blazers featuring an easygoing silhouette.
• Skirts with unique wooden grain patterns and playful vintage linings.
• Transformative accessories, such as leather seat cushions that served as oversized clutches.

The Final Look

One of the most striking pieces was an evening dress ingeniously crafted from wood veneer, showcasing Kegels’ commitment to challenging conventional fashion boundaries. In a week busy with notable security debuts and shifts among major fashion brands, Kegels’ collection highlighted the importance of originality and innovation in fashion design.