Alicia Hagen’s entrepreneurial journey is a testament to resilience, innovation, and an unrelenting focus on real-world results. As the founder of Mint Peach Media, Alicia’s approach to marketing is rooted in the experiences and lessons she learned from starting her own businesses at just 15 years old. Over the past two decades, she has become a trusted name in the marketing world—helping businesses of all sizes scale by creating strategies that yield measurable success.
But Alicia’s path to success hasn’t been a straight line. From navigating the unpredictable terrain of starting multiple businesses at a young age to adapting her strategies in response to the rapidly shifting digital landscape, Alicia’s story is one of constant learning, overcoming obstacles, and using real-world experience to help others thrive.
The Power of Hands-On Experience
While many marketing professionals rely on theoretical models, Alicia’s approach is distinctly different. She’s built her career on the simple yet powerful concept that true marketing success isn’t about following a textbook—it’s about testing strategies in the real world and adjusting them based on what works.
“I’ve always believed that you can’t truly teach what you haven’t personally experienced,” says Alicia. “When I recommend a strategy, it’s not just theory—it’s something I’ve already tested and seen work in my own businesses.”
Alicia’s hands-on approach to marketing has been a key factor in her success, not just as a marketer but as a business owner. Having launched multiple ventures, from product-based businesses like Lifestyle Steel to service-based businesses such as HiRok, Alicia has gained unique insights into what makes businesses succeed and what strategies lead to growth.
Adapting in Real-Time: The Key to Success
In an era where marketing trends shift rapidly, Alicia’s ability to adapt in real-time has been invaluable. Whether it’s pivoting strategies based on new social media algorithms or adjusting campaigns to reflect changes in consumer behavior, Alicia has always stayed ahead of the curve.
“I’m constantly learning and evolving with the industry,” Alicia explains. “The digital marketing landscape changes so fast, and if you don’t adapt, you’ll get left behind. I pride myself on being able to adjust strategies quickly, ensuring that my clients are always moving forward.”
Breaking the Mold: Results That Matter
For Alicia, marketing is more than just numbers and metrics—it’s about creating genuine connections between brands and their customers. Her strategies are designed to drive real business results, focusing on ROI and data-driven decisions, not vanity metrics.
“Too many businesses waste time on metrics that don’t actually impact their bottom line,” she explains. “I focus on what’s actually driving growth—whether that’s increasing sales, improving brand visibility, or building customer loyalty.”
Mint Peach Media’s results are a reflection of this philosophy. For example, a recent campaign with a retail client, Lucinda’s Everlastings, saw a 90% increase in online sales within just 30 days, all thanks to a targeted, data-driven strategy. This success didn’t come from following trends—it came from Alicia’s ability to adapt her strategy to meet the client’s unique goals and needs.
Empowering the Next Generation of Entrepreneurs
Alicia’s influence goes beyond her own businesses. Through initiatives like Marching Forward, she and her business partner, Louise Crowe, are helping a new generation of entrepreneurs find their footing in the business world. Marching Forward is an NDIS initiative designed to support young adults with neurodiverse backgrounds, empowering them with the tools, mentorship, and knowledge they need to start their own businesses.
Alicia’s commitment to creating a lasting social impact through mentoring and support highlights her belief that true success isn’t just about growing businesses—it’s about helping others achieve the same growth.
“I’ve always believed that business success is about more than just numbers,” Alicia shares. “It’s about making an impact, being adaptable, and creating value for everyone you work with. That’s what I strive for every day.”
A True Marketing Innovator
Alicia’s journey from teen entrepreneur to marketing innovator shows that real success is about adaptability, resilience, and always focusing on what works. By combining her practical experience, commitment to ethical marketing practices, and passion for helping others, Alicia continues to redefine what it means to build a successful business.
For more information about Alicia Hagen’s work and Mint Peach Media’s results-driven marketing approach, visit Mint Peach Media.