The Evolution of Maccapani: Margherita McCani Missoni’s Journey in Knitwear Design
A Steady Development Approach
Despite attracting significant investments from noted figures in the fashion industry, including former Gucci CEO Marco Bizari, Margherita McCani Missoni is taking a measured approach to her brand, Maccapani. As the label enters its third year since its inaugural collection, McCani remains focused on sustainable growth rather than rushing to expand.
A Memorable Show in Paris
This season, Maccapani showcased its latest designs in an elegant Left Bank apartment once owned by the late Rosita Missoni, the patriarch’s grandmother. This heartfelt tribute followed her passing earlier this year at the age of 93. The collection featured intricate rib knit designs alongside stylish printed long sleeve t-shirts, signaling a blend of sophistication and creativity.
Influences and Inspirations
The atmosphere surrounding the collection conveyed the essence of a dancer transitioning away from the stage, infused with elements of luxurious gothic style and lingerie aesthetics. While McCani acknowledges that Maccapani may eventually make its mark on the runway, her present focus is on cultivating a robust brand foundation.
Building Customer Engagement
In her commitment to nurturing customer relationships, McCani emphasized the importance of direct interaction. “We’re now in the stage of building a brand, so we use a lot of my presence in many moments of direct interaction with our customers, whether it’s in the retail space or in a more informal environment,” she stated.
